September 8, 2009
You can’t win a political campaign without momentum. With momentum, campaigns roll to victory, without it, they linger into defeat. It is surprising, then, that so […]
September 8, 2009
Facing an election against an entrenched incumbent is a daunting prospect. Depending on their office, incumbents have lots of advantages – name recognition, patronage jobs, taxpayer-funded mailings […]
September 8, 2009
One mistake that most political candidates make during their first run for office is waiting too long to get started. No matter what level office you are […]
September 8, 2009
No campaign is strong without a good plan, and no plan is strong without a good message. Message is what drives the campaign plan, it sets the […]
September 8, 2009
Most local campaigns have small budgets. Money for major TV or radio “buys” to create their campaign image is simply in short supply. Instead, these campaigns […]
September 7, 2009
In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they […]
September 7, 2009
We all know about political targeting. If you haven’t heard about targeting from your campaign manager, consultant, state party or politically-minded friends, you probably read our recent […]
September 7, 2009
It used to be that after candidates announced, they hit the streets, shaking as many hands and kissing as many babies as they could between the […]