September 9, 2009
I often tell candidates that political campaigns, at their heart, are marketing campaigns. Like any marketing effort, political campaigns have products that need to be sold and […]
September 9, 2009
On a used car lot, cash is king: every decision and discussion revolves around it. How much car can I afford? What kind of financing can […]
September 9, 2009
Folks, things have changed in American politics. Not drastically, despite what our friends in the media would have you believe, but ever so subtly. You see, […]
September 9, 2009
This article authored exclusively for Local Victory by Zach Friend* You moved to the town because of the wealth of coffee shops, bookstores and music clubs. […]
September 9, 2009
People in politics love to make promises. Campaigns and candidates go thorugh laundry lists during election season, promising, resolving, deciding and committing to fix roads, reduce […]
September 9, 2009
Quick Tip #1: Industry Specific Fundraising Events Often, the first thing that political campaigns think about when planning a fundraising event is the “theme” – whether […]
September 8, 2009
Too often, campaigns start with the assumption that the candidate (or campaign manager, or media consultant) knows what the best message for the campaign is – without […]
September 8, 2009
Targeting is one of those aspects of political campaigns that is part science and part art. At its most basic form, targeting simply means choosing which […]
September 8, 2009
One of the cardinal sins of political campaigning is failing to define your message and drive that message home to the voters. Choosing and sticking to a […]