October 12, 2009
There are three simple communications devices that every campaign needs: a message, issues that support the message, and an effective campaign slogan. In this post, we […]
September 8, 2009
Facing an election against an entrenched incumbent is a daunting prospect. Depending on their office, incumbents have lots of advantages – name recognition, patronage jobs, taxpayer-funded mailings […]
September 8, 2009
Most local campaigns have small budgets. Money for major TV or radio “buys” to create their campaign image is simply in short supply. Instead, these campaigns […]