October 20, 2009
When you’re running for office, you have to make lots of design decisions for lots of different items. Campaigns need tons of printed materials, from yard […]
October 12, 2009
There are three simple communications devices that every campaign needs: a message, issues that support the message, and an effective campaign slogan. In this post, we […]
September 10, 2009
Every campaign can and should be using an e-mail newsletter to stay in touch with their supporters. E-mail is a quick, cheap, and easy way to […]
September 9, 2009
Written exclusively for Local Victory by Guest Columnist Mark Macias, author of Beat the Press: Your Guide to Managing the Media There’s only one real way to […]
September 9, 2009
Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as being seriously under-funded. Money isn’t […]
September 9, 2009
Your candidate announcement is the official start of your campaign. It’s when you announce to the press, to your opponent, and to the world that you are […]
September 9, 2009
Despite their lowly reputation, political yard signs are an essential tool that campaigns both big and small use to help raise their candidate’s name identification and get […]
September 9, 2009
Every campaign, no matter how big or small, needs at least one simple piece of literature that conveys the basic message of the campaign and tells the […]
September 9, 2009
I often tell candidates that political campaigns, at their heart, are marketing campaigns. Like any marketing effort, political campaigns have products that need to be sold and […]