November 16, 2015
The ability to write and deliver great political speeches is one of the hallmarks of a winning politician. Some candidates love giving speeches, while others […]
October 24, 2015
Your campaign message is one of the keys to winning your election. Campaigns are, by their very nature, communications exercises. Much like an advertising campaign for […]
November 30, 2010
Smart and savvy campaigns are using the Internet, e-mail, social media, and other technological tools to get the word out about their campaigns. They should, because […]
May 24, 2010
Everybody loves a great stump speech… You know, one that makes the crowds go wild, generates tons of local press coverage, and leaves your opponent gasping […]
April 19, 2010
When most people think of election signage, they think of yard signs – those old standbys of the political realm. Yard signs are important, and designing […]
April 13, 2010
Love ‘em or hate ‘em, political robocalls are a fact of life in modern political campaigns. While campaigns are figuring out how to use social media […]
April 7, 2010
After an exhaustive recent conversation about setting up his political campaign, a first-time candidate for public office asked me, “What’s the most important thing I need […]
March 22, 2010
Political campaign slogans are a tricky business — the right slogan can boost your name recognition, highlight your issues, and stay stuck in people’s heads for […]
January 12, 2010
Ten years ago, the hottest thing in political campaigns was the Internet. Political consultants and candidates touted the promise of the Internet and e-mail in changing […]