When embarking on a new campaign of any kind, it is crucial that you and those assisting you in your efforts are on the same page at all times.
The word campaign tends to be synonymous with a concerted effort to achieve success towards a political office of some kind, but this type of strategy can be used to strengthen communication towards a common goal of any kind.
No matter what your unified intended results may be, it is absolutely crucial that the line of communication remains open at all times so that the workload isn’t placed solely on one person or divvied up in a less than ideal way.
Delegation is key in any successful campaign, and it must remain perfectly clear at all times who is responsible for which aspects of the workload.
Even if you have the best people possible in your mind to help you with your visions of a unified mission, if responsibilities and duties are not clearly laid out and appointed, chaos will surely ensue. A Communication strategy is the single most important aspect of any successful venture.
If at any point, a key member of your group is unaware of what he or she is responsible for – it could lead to an irreversible series of events that could set you back to a point where working your way out of it could prove impossible.
To prevent any unnecessary stress, potential self-inflicted setbacks, and total collapse of your campaign, a well thought out and detailed communication strategy must be put in place.
Here is all that you need to know to make a communication strategy the key that will start and propel the vehicle that is your campaign.
Why a Communication Strategy Is So Crucial
Communication inside a collaborative effort is the lifeblood of any campaign. Before even enlisting the help of a single individual, you must be sure to lay out the foundation of your campaign in the form of a mission statement of sorts that will be as clear and precise as possible.
This statement should preach inclusivity and unity. It should be detailed, but not too muddled by unnecessary jargon. It should have enough information contained in it that any newcomer to the team will know exactly what it is that your campaign aims to achieve.
Within this mission statement, it should include the desired goals of the cause. Below each goal should be a brief explanation of how to make these sub parts a reality.
For example, say that you are campaigning to have a central hub at your university created so that students and professors alike can come together in order to get away from the stresses of campus life. A detailed goal of yours could be to allow for a room complete with relaxing music and weekly massages from a trained professional.
The objectives would be to provide a safe space to allow students and professors alike to remove themselves from the anxiety and stress that goes hand in hand with scholastic life.
Sticking with this university hub theme, after laying out the foundation of your mission in the form of goals and objectives, your next step is to decide exactly who your efforts are intended to benefit.
At first glance, this instance is very obvious as your audience would be comprised of students and professors that make up the student body and faculty. But these two main groups of people to benefit are those that would benefit from the end results of your efforts.
Unless you have full funding already at your disposal to make the university hub a reality, you’ll need backers in the form of investors or donators to help fund your project
The key takeaway here is that your target audience should be clear, concise, and appropriate.
Finding the Right People
Once you have your mission statement clear and to the point, and have your target demographic in mind, you will be ready to find the people that will help you realize your vision.
People should be vetted in order to figure out who will work out the best to help you on your path to realizing your campaign goals. Even if some individuals seems like a good fit in the beginning, and even perform well early on—that doesn’t mean that they will be reliable during the entire duration of the campaign.
Here is another instance where a communication strategy is absolutely crucial. If at any point,a member of your team is performing at levels lower than what is expected from you, you must be willing to have a sit-down discussion with them to talk about their current lack of productivity.
Everyone in this world deserves a second chance, and sometimes a lack of motivation or results comes from the top.
Because of this, you should be willing to work with them and ask them if the previous duties and responsibilities given to them by you were clear enough.
Sometimes you have to present information differently depending on who you are speaking to as everyone learns and takes in information differently.
If after this grace period of a second chance comes and goes without any real improvement,you can then decide to cut ties with the individual if you do not see a way in which their role on your team can reach the level you intended it to with that particular individual.
Logistics and Timeframes
Once you have laid out your mission and have found the perfect team to help you realize your campaign goals, it is time to come up with a clear and concise timeframe that everyone can utilize at any time to know exactly what should be going on and when.
Guidelines complete with all logistics should be presented to each member as well,regardless of their personal duties in order to know the responsibilities of fellow team members. This will allow anyone to consult with the team member best suited to answer any question he or she may have.
Having all the responsibilities and duties of everyone involved clearly communicated will allow for further delegation within the team, which will allow you to focus on overseeing the campaign as a whole.
With all deadlines presented and made known to the entire team, there will be much less wiggle room for excuses as to why any single member of your group has not completed his or her portion of the workload.
As we are all human, sometimes certain circumstances arise that prevent one from working to their full potential.
It is one thing to delegate responsibilities clearly and consistently, and it is another thing altogether to make sure to constantly check with each member of your team to ensure that they are completing the tasks handed out to them satisfactorily.
If you have broken up your team into separate branches to ensure that each aspect of the campaign is completed without any confusion on who is responsible for what, it is best practice to denote weekly meetings with each branch to check their progress.
Let’s say for the sake of discussion, you have the branches of your campaign separated into finance, social media, and public outreach. You can hold your weekly finance group meeting on Wednesday, social media check in on Thursday, and see how your designated team members devoted to public outreach are doing on Friday.
Key Takeaways on the Importance of Communication Strategy While Campaigning
When organizing a campaign of any type, the single most important tool for success is communication. Your communication strategy must be laid out from the very beginning and should be as clear and concise as possible.
All it takes for a campaign to fail is to have one prominent member of your team not know what is going on. It can set up a domino effect of members picking up the slack for the member out of the loop which will cause them to neglect their own work and so on. That simply cannot happen if you are trying to create a fine-tuned machine of a campaign.
All members of your campaign should know exactly what their own responsibilities are from the start. If anything at all is to change from the status quo, everyone in your campaign must be made aware of it.
Every detail brought forward to your team must be abundantly clear and your door should always be open to answering any questions or key in on uncertainties that your team may have at any point.
Your communication strategy will directly reflect the success of your campaign. If you have a poor plan to communicate what should be known to everyone that is on board to help you realize your goals, your campaign will eventually fail.
You can prevent all of this by leaving the lines of communication open at all times.