September 8, 2009
Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, […]
September 8, 2009
Let’s say that there’s less then a month left until Election Day. Your political campaign is entering the home stretch. With only weeks left until the voters […]
September 8, 2009
Many local candidates are intimidated by direct mail – they think it is expensive, and they wonder about its effectiveness. While I can tell you that direct […]
September 8, 2009
It’s great to be the frontrunner in a political campaign. Media attention, contributions and volunteers flowing in, plans being drawn for your transition team – it’s a […]
September 8, 2009
After our recent article The 2 Most Asked Questions about Grassroots Politics, we recieved a flood of new e-mails with new questions about winning elections. In […]
September 8, 2009
The first key concept that any successful campaign needs to understand is targeting. Targeting is the process of choosing which people your campaign intends to communicate with. […]
September 8, 2009
Gone are the days when campaigning for political office was hit-or-miss, when the candidate decided his campaign message over a beer then went out and repeated […]
September 8, 2009
You can’t win a political campaign without momentum. With momentum, campaigns roll to victory, without it, they linger into defeat. It is surprising, then, that so […]
September 8, 2009
Facing an election against an entrenched incumbent is a daunting prospect. Depending on their office, incumbents have lots of advantages – name recognition, patronage jobs, taxpayer-funded mailings […]