Message and Strategy

September 27, 2010

Winning a Run-Off Election

With fifty states, thousands of counties and hundreds of thousands of municipalities, each with their own laws and regulations, it’s no wonder that election rules vary […]
September 4, 2010

8 Ways to Target Your Campaign Tactics

We’ve covered political targeting extensively here on Local Victory.  If you haven’t read Political Targeting: The Beginner’s Guide or How to Target Your Campaign Tactics, take a minute to […]
March 5, 2010

The Negative Campaigning Debate

People have lots of different opinions on “negative campaigning.”  Some say never use it, some say always use it… and some are in between.  Every year […]