September 9, 2009
I often tell candidates that political campaigns, at their heart, are marketing campaigns. Like any marketing effort, political campaigns have products that need to be sold and […]
September 9, 2009
Written exclusively for Local Victory by Guest Columnist Peter G. Pollak; CEO, Empire Information Services, Inc. Whether you’re a veteran of many political wars or engaged in […]
September 9, 2009
Bad press is a fact of life in politics. No matter how squeaky clean a candidate is, his or her opponent will usually hit the candidate […]
September 9, 2009
As long as man has engaged in politics, he has been confronted with the task of delivering political speeches. While we don’t know what that first political […]
September 9, 2009
The political Internet has been the subject of much hype and disappointment for local candidates and campaigns. Often, disappointments arise because candidates and political staff have the […]
September 9, 2009
Direct mail is one of the most important tools that local campaigns can use to reach voters effectively and afford-ably. To make your mail pieces succeed, […]
September 9, 2009
Local political campaigns don’t have lots of money to spend on TV advertising. They have other, more practical uses for their hard- earned funds, like paying the […]
September 9, 2009
Political debates are exciting and challenging. In a few rare instances, debates turn the tide of the campaign, tipping the balance towards one candidate or another. Usually, […]
September 9, 2009
As Election Day draws near each year, political signs and banners start to spring up everywhere, from roadside lawns to supermarket windows. Sometimes, these signs do […]