Articles

March 22, 2010

Why Some Campaign Slogans Fail

Political campaign slogans are a tricky business — the right slogan can boost your name recognition, highlight your issues, and stay stuck in people’s heads for […]
March 5, 2010

The Negative Campaigning Debate

People have lots of different opinions on “negative campaigning.”  Some say never use it, some say always use it… and some are in between.  Every year […]
February 16, 2010

How to Win a Multi-Candidate Election

Multi-candidate elections are tricky affairs.  Most often they are seen in primary elections (but sometimes in general elections too, when there are strong third party contenders, […]
February 8, 2010

Why Politics Matters

Over more than a decade in politics, I’ve heard lots of derision of the political profession.  Elected officials, candidates, and political operatives of both parties make […]
January 18, 2010

Political Fundraising 101

No one in politics likes fundraising.  Candidates would rather be shaking hands and giving policy speeches, and campaign managers would rather design messages, target grassroots efforts […]