“Earned media” is important to every political campaign. “Earned media” simply means press coverage – all the different types of media that you don’t pay for, […]
The ability to write and deliver great political speeches is one of the hallmarks of a winning politician. Some candidates love giving speeches, while others […]
Volunteers can be an excellent source of free manpower for your campaign. They will make up the bulk of the campaign organization for many smaller campaigns, […]
Fundraising events are a staple of political fundraising, and for good reason. People enjoy events, and they are a great opportunity for those who support your […]
Your campaign message is one of the keys to winning your election. Campaigns are, by their very nature, communications exercises. Much like an advertising campaign for […]
When most people think of grassroots campaigning, they think of door to door. Going door to door is the quintessential grassroots campaign activity. It allows you […]
Raising money for your political campaign online is part art, part science. Anyone can throw up a “donate now” button on their campaign website and hope […]