September 8, 2009
Too often, campaigns start with the assumption that the candidate (or campaign manager, or media consultant) knows what the best message for the campaign is – without […]
September 8, 2009
Targeting is one of those aspects of political campaigns that is part science and part art. At its most basic form, targeting simply means choosing which […]
September 8, 2009
One of the cardinal sins of political campaigning is failing to define your message and drive that message home to the voters. Choosing and sticking to a […]
September 8, 2009
Running for office is hard. Politics is a world unto itself, and many first-time candidates find it hard to navigate the tricky waters of a political […]
September 8, 2009
Election Day has come and gone, and now, win or lose, the campaign is over…right? Wrong. In today’s political climate, the campaign is never over. With […]
September 8, 2009
Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, […]
September 8, 2009
Let’s say that there’s less then a month left until Election Day. Your political campaign is entering the home stretch. With only weeks left until the voters […]
September 8, 2009
Many local candidates are intimidated by direct mail – they think it is expensive, and they wonder about its effectiveness. While I can tell you that direct […]
September 8, 2009
It’s great to be the frontrunner in a political campaign. Media attention, contributions and volunteers flowing in, plans being drawn for your transition team – it’s a […]