September 9, 2009
Despite their lowly reputation, political yard signs are an essential tool that campaigns both big and small use to help raise their candidate’s name identification and get […]
September 9, 2009
Every campaign, no matter how big or small, needs at least one simple piece of literature that conveys the basic message of the campaign and tells the […]
September 9, 2009
I often tell candidates that political campaigns, at their heart, are marketing campaigns. Like any marketing effort, political campaigns have products that need to be sold and […]
September 9, 2009
Written exclusively for Local Victory by Guest Columnist Peter G. Pollak; CEO, Empire Information Services, Inc. Whether you’re a veteran of many political wars or engaged in […]
September 9, 2009
Bad press is a fact of life in politics. No matter how squeaky clean a candidate is, his or her opponent will usually hit the candidate […]
September 9, 2009
As long as man has engaged in politics, he has been confronted with the task of delivering political speeches. While we don’t know what that first political […]
September 9, 2009
The political Internet has been the subject of much hype and disappointment for local candidates and campaigns. Often, disappointments arise because candidates and political staff have the […]
September 9, 2009
Direct mail is one of the most important tools that local campaigns can use to reach voters effectively and afford-ably. To make your mail pieces succeed, […]
September 9, 2009
Local political campaigns don’t have lots of money to spend on TV advertising. They have other, more practical uses for their hard- earned funds, like paying the […]