November 2, 2009
I spend a lot of time teaching candidates how to win campaigns. Today, I thought it might be fun to tell you how NOT to win […]
October 26, 2009
Everyone involved in politics is involved in setting up grassroots organizations, one way or another. Whether you are building a grassroots effort for your campaign for […]
October 20, 2009
When you’re running for office, you have to make lots of design decisions for lots of different items. Campaigns need tons of printed materials, from yard […]
October 12, 2009
There are three simple communications devices that every campaign needs: a message, issues that support the message, and an effective campaign slogan. In this post, we […]
October 6, 2009
Lots of politicians make it look easy… go out, shake some hands, give some speeches, and coast to re-election. If you want to know how to […]
September 28, 2009
Being a campaign manager is not an easy job. On the one hand, you have to deal with the candidate, who often knows less than the […]
September 21, 2009
Winning an election is hard work. It takes time, careful planning, and very long hours. When I tell people that I am a political consultant, many […]
September 11, 2009
Every couple of months, I get an e-mail from a reader (or a reader’s son or daughter) asking if they can use the tactics we outline […]
September 10, 2009
Every campaign can and should be using an e-mail newsletter to stay in touch with their supporters. E-mail is a quick, cheap, and easy way to […]