by Local Victory Editorial Team | Sep 4, 2010 | Message and Strategy
We’ve covered political targeting extensively here on Local Victory. If you haven’t read Political Targeting: The Beginner’s Guide or How to Target Your Campaign Tactics, take a minute to check them out now. The important thing to take away from those articles...
by Local Victory Editorial Team | Sep 8, 2009 | Message and Strategy
Targeting is one of those aspects of political campaigns that is part science and part art. At its most basic form, targeting simply means choosing which voters will be most receptive to your message and using various techniques to reach those voters. For more...
by Local Victory Editorial Team | Sep 8, 2009 | Message and Strategy
The first key concept that any successful campaign needs to understand is targeting. Targeting is the process of choosing which people your campaign intends to communicate with. I can hear you saying, “What do you mean which people we’re going to try to communicate –...
by Local Victory Editorial Team | Sep 7, 2009 | Message and Strategy
We all know about political targeting. If you haven’t heard about targeting from your campaign manager, consultant, state party or politically-minded friends, you probably read our recent article Political Targeting – The Beginner’s Guide. Every campaign...
by Local Victory Editorial Team | Sep 7, 2009 | Message and Strategy
It used to be that after candidates announced, they hit the streets, shaking as many hands and kissing as many babies as they could between the time they entered the race and election day. The rationale for this type of campaign was simple: the more people you...
