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How the Better Candidate Lost the Party Endorsement – and the Election

by The Local Victory Team | Jun 4, 2017 | Message and Strategy

Let me tell you a story about a candidate I once worked for – and how that candidate lost the party endorsement in a race where the party endorsement truly mattered.  I want to tell you this story so that you can learn from his mistake, because his mistake was ever so...

4 Essential Facts about Running a Political Campaign

by The Local Victory Team | May 30, 2017 | Message and Strategy

Over the past 20 years, I’ve learned lots of things about winning elections.  I’ve also learned that there’s a lot of misinformation out there… things that people believe, or are told, about campaigns that simply aren’t true. In this article, I want to dispel some of...

When is the Right Time to Launch Your Political Campaign?

by The Local Victory Team | Jun 28, 2016 | Message and Strategy

One of the first questions I get asked by people who are thinking about running for political office is, “When should I start my campaign?” This is a tricky question.  Generally, the answer is: you should start your campaign early… as early as possible.  ...

The 3 Most Important Things You Need to Do to Win Your Election

by The Local Victory Team | Jun 6, 2016 | Message and Strategy

Lots of things go into running a successful political campaign.  You need to build a strong grassroots organization, you have to have a great online presence, and you should develop a good yard sign strategy to get your name in front of the voters. All of those things...

What Political Office Should You Run For?

by Local Victory Editorial Team | Mar 30, 2016 | Message and Strategy

Have you been thinking about running for political office?  In the United States, and in many countries around the world, there are countless offices to choose from.  From the municipal and county levels through the state and federal level (and in some places, such as...
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