by Local Victory Editorial Team | Sep 9, 2009 | Campaign Communications
Every campaign, no matter how big or small, needs at least one simple piece of literature that conveys the basic message of the campaign and tells the voters who the candidate is. This essential piece of literature is often called a “walk piece,” because it is the...
by Local Victory Editorial Team | Sep 9, 2009 | Campaign Communications
Direct mail is one of the most important tools that local campaigns can use to reach voters effectively and afford-ably. To make your mail pieces succeed, you have to plan your campaign and design your mail to be effective. Here are some basic guidelines: Grab the...
by Local Victory Editorial Team | Sep 9, 2009 | Campaign Communications
Literature is an integral part of your get out the vote (GOTV) campaign. There are any number of ways that you can incorporate literature into your get out the vote efforts. Your campaign may decide to do a targeted mailing, organize a literature drop, or go...
by Local Victory Editorial Team | Sep 8, 2009 | Message and Strategy
Many local candidates are intimidated by direct mail – they think it is expensive, and they wonder about its effectiveness. While I can tell you that direct mail is effective, I can also tell you that it sometimes can eat away at the campaign’s budget (though not as...
