by The Local Victory Team | Jun 13, 2017 | Campaign Communications
Old fashioned political direct mail – sent through the snail mail postal system – is still an effective way to reach voters with your candidate’s message. E-mail is gaining more and more steam as a political communications medium, but direct mail still works. It’s...
by The Local Victory Team | Aug 8, 2016 | Campaign Communications
The most underappreciated communications tactic for the average political campaign is direct mail. Ask your average donor or volunteer (and most candidates, for that matter) and they will tell you plainly: We have to get up on TV. Now. With lots of ads. And stay...
by Local Victory Editorial Team | Jun 2, 2016 | Fundraising
While not as powerful as it once was, direct mail remains a very successful fundraising strategy for most political campaigns. Sending snail mail fundraising letters to donors and prospects can reap huge rewards for your campaign. I recommend that every campaign, no...
by Local Victory Editorial Team | Mar 1, 2016 | Campaign Communications
All of your campaign communications, whether they are paid advertisements, direct mail letters, speeches given by the candidate, or press releases sent to local news outlets, have a singular purpose: to get your candidate closer to winning the election. Any...
by Local Victory Editorial Team | Dec 29, 2015 | Fundraising
Raising money through the mail can be an extremely effective way to generate donations for your campaign. Even though online and e-mail fundraising seems “sexier,” political direct mail is still effective, resulting in millions of dollars in donations to candidates...
