This article authored exclusively for Local Victory by Zach Friend* You moved to the town because of the wealth of coffee shops, bookstores and music clubs. You have even been known to stop by the pizza house downtown for a slice after a late night movie. However, for all of the benefits of living in [...]
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The first key concept that any successful campaign needs to understand is targeting. Targeting is the process of choosing which people your campaign intends to communicate with. I can hear you saying, “What do you mean which people we’re going to try to communicate – we’re going to try and communicate with everyone!” I also know [...]
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