Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

How to Run a Great Door to Door Campaign

In local campaigns, often one of the most cost-effective and beneficial activities is door-to-door campaigning. While national and even statewide campaigns tend to shun door-to-door as a way to reach voters and will use it only sparingly as a way to generate media attention, candidates for local and county office can set up effective door-to-door programs [...]

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Using Incentive Groups to Build Political Momentum

People, especially activists, love to be part of a “special” group, to be “in the know,” and get the chance mingle with other like-minded people.  Setting up incentive groups for your political campaign and encouraging membership will build momentum by motivating activists and packaging your message for easy transfer. What is an incentive group?  An incentive [...]

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The 3 Keys to Winning Any Local Election

Winning an election is hard work.  It takes time, careful planning, and very long hours.  When I tell people that I am a political consultant, many of them tell me, “Oh, I would love to run for school board (or town council, or the local planning commission) but I would never be able to win.”  [...]

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Your Fundraising Calls Start in 30 Minutes

If you’re getting ready to run for office, but haven’t started making fundraising calls… this article is for you. Likewise, if you’ve made a call here or there, but hated every second of it, read on. Every political candidate needs to make fundraising calls.  You can’t get around it.  You can’t raise money just from [...]

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How to Find Cheap Political Campaign Supplies

When in comes to political campaign supplies, local candidates often find themselves in a real bind: things like yard signs, bumper stickers, palm cards and campaign buttons can be extremely expensive.  Some campaigns try to save money by self-designing supplies… others decide to print far less signs and brochures than they need, in the hope [...]

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Announcing Local Victory’s Political Tip of the Day

We are proud to announce the debut of Local Victory’s Political Tip of the Day, available now on Twitter. If you use Twitter, you can now receive daily, bite-sized political tips directly from Local Victory.  These free tips will provide the same great advice on strategy, fundraising, grassroots politics and political campaigning that you have come to [...]

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How to Raise Political Donations Online

We’ve all heard the success stories of online fundraising… John McCain, Howard Dean, Barack Obama, and a few other well known national personalities who have raised millions of dollars through their online efforts.  We’ve also heard the horror stories… campaigns that have foolishly staked the success of their entire fundraising effort on the strength of their [...]

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7 Creative Political Fundraising Ideas

Sometimes, those of us who work in politics get tied to thinking “inside the box.”   We follow the herd – using the same tried and true tactics in this campaign that we did in the last campaign, and in the campaign before that.  Nowhere is this truer than in political fundraising. In this article, we [...]

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3 Best Ways for Under-Funded Candidates to Be Heard

Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as  being seriously under-funded.  Money isn’t everything when you run for office — issues count, name recognition is a major bonus, volunteer manpower is important – but without the ability to raise a significant sum [...]

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Why Your Campaign HAS to go Door to Door

Door to door campaigning is an essential part of every political campaign.  Local campaigns realize the value of door-to-door efforts, and because they have limited funds incorporate this type of activity into their campaign plan.  Larger campaign sometimes fail to realize the power of door to door campaigning, and often include it only as an afterthought [...]

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Running for Office in a College Town

This article authored exclusively for Local Victory by Zach Friend* You moved to the town because of the wealth of coffee shops, bookstores and music clubs. You have even been known to stop by the pizza house downtown for a slice after a late night movie.  However, for all of the benefits of living in [...]

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Ready, Aim, Target

The first key concept that any successful campaign needs to understand is targeting.  Targeting is the process of choosing which people your campaign intends to communicate with. I can hear you saying, “What do you mean which people we’re going to try to communicate – we’re going to try and communicate with everyone!”  I also know [...]

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