The Political Fundraising Funnel

Political Fundraising Funnel

One of the biggest mistakes first time political candidates make is thinking that once they declare their desire to run for office, they can just pick up the phone and call “the usual suspects” to ask them for money. Likewise, many candidates think that after someone makes a donation, they can deposit the check into Read More...

12 Data Points Political Candidates Must Know by Heart

Political Data

Guest Post by Adam H. Berry, Co-Founder & CEO of PoliticalBank.com Running for political office is no small undertaking. In the excitement of launching a campaign, many candidates overlook the basics. This article highlights twelve objective and subjective indicators (or data points) that candidates can use to improve their likelihood of success. I also embedded Read More...

How to Write Great Political Fundraising E-Mails

How to Write Great Political Fundraising E-Mails post image

Lots of political campaigns know the power of online fundraising. That’s why so many campaigns spend so much time focused on driving people to their websites – to get them to click on that big green (or red… or orange…) “Donate Now” button. But, did you know that the real “killer app” for online political Read More...

The 9 Crucial Components of a Successful Political Campaign Plan

Creating a Plan

Growing up, a friend of mine had an uncle who liked to say, “plan the work, then work the plan.”  It got old, but it was good advice.  His saying assumed that without a plan, there couldn’t be any work, and without work, a plan was worthless.  That’s good advice for any big endeavor and Read More...

The 6 Types of Political Campaign Ads and Communications

All of your campaign communications, whether they are paid advertisements, direct mail letters, speeches given by the candidate, or press releases sent to local news outlets, have a singular purpose: to get your candidate closer to winning the election.  Any communication that doesn’t move you closer to victory is a waste of valuable resources. Campaign Read More...

The Complete Guide to Finding the Right Political Consultant for Your Campaign

While public perceptions of the industry vary, the truth is that political consultants are a valuable resource for the political process.  They bring a wealth of professional political knowledge to campaigns at all levels.  The question for your campaign is, should you use consultants to help you win?  If so, who? In this article, we're Read More...

Should You Use Billboards as Part of Your Political Campaign Strategy?

The professional political community is split on the effectiveness of billboards in political campaigns.  Some professional operatives do not use them under any circumstances.  They believe that billboards, which are not very targetable, and which cost a decent amount of money for good placement, are a waste of campaign resources.  Other consultants think that billboards Read More...

4 Tips for Raising More Money from PACs

Political action committees (PACs) are prevalent in many state and federal political campaigns, but raising money from PACs is very different from raising money from individuals.  Today, I want to talk about how to raise money from PACs for your campaign. Note that for purposes of this article, we are talking about standard state and Read More...

How to Write a Fundraising Plan for Your Political Campaign

Campaigns succeed – or fail – in large part based on their planning. In order to get enough votes to win, you need to know where those votes will come from. This means that you need a written campaign plan. In order to raise enough money to win, you need to know where that money Read More...

Winning the Yard Sign War: Design and Strategy for Your Political Yard Signs

Yard signs are a significant part of any grassroots effort.  Almost every campaign, no matter how small or large, relies on yard signs as part of its grassroots strategy.  Yard signs serve three primary purposes: #1 - Raising Name ID – Yard signs get your name in front of voters, raising your overall name ID Read More...