Foreword ------- 4
How to Use This Book ------- 6

Part I – An Introduction to the Big Mo ------- 7

1. What is Momentum? ------- 8
2. Interruption Politics ------- 10
3. Get the Voters to do the Campaigning for You ------- 12
4. Before You Begin ------- 14
5. Momentum Does Not Have to Be an Accident ------- 16

Part II – Designing Your Message ------- 18

1. Understanding Activists ------- 19
2. Motivating Activists ------- 24
3. Your Message Must be Worth Talking About ------- 27
4. Some Assembly Required ------- 29
5. Identify Your Target ------- 32
6. Make Sure Your Message Can Move Quickly ------- 38
7. Define Your Medium ------- 41
8. Give Your Message a Hook ------- 43
9. Your Goal – Getting the Voters to Campaign For You ------- 45

Part III – The Momentum Arsenal ------- 46

1. Tools You Can Use ------- 47
2. Write a Book or Pamphlet ------- 48
3. Create an Image ------- 50
4. Build Coalitions ------- 52
5. Use the Internet and E-Mail – the Right Way ------- 55
6. Invent Something New ------- 58
7. Activist – Centered Events ------- 59
8. Use Permission Campaigning ------- 60
9. Create Incentive Groups ------- 61
10. Build Fundraising Networks ------- 62