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Running a Grassroots Contributions Campaign

When it comes to political fundraising, there are major efforts and there are minor efforts.  There are strategies, like major donor groups, personal solicitation, and big-ticket events that will raise large percentages of your fundraising dollars.   There are also small-ball fundraising efforts, like Internet fundraising, telemarketing, and minor donor groups, which will raise a relatively [...]

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Linking Your Campaign with a Grassroots Movement

If there’s one thing the past year has taught us, it’s that grassroots movements are alive and well in the United States.  From the grassroots organization that helped elect Barack Obama to the tea parties that are protesting his policies to the local groups lining up on both sides of the health care debate, there’s [...]

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8 Ways to Target Your Campaign Tactics

We’ve covered political targeting extensively here on Local Victory.  If you haven’t read Political Targeting: The Beginner’s Guide or How to Target Your Campaign Tactics, take a minute to check them out now. The important thing to take away from those articles is this: modern political campaigns shouldn’t waste valuable time or resources by trying to communicate with [...]

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Political Careers: Finding Your Path to the Top

Usually on Local Victory, we concentrate on teaching candidates how to get elected (and how to get re-elected).  But I know that many of our readers are engaging in long-term political careers as campaign operatives, legislative staffers, PAC managers, and party committee employees.  Because of that, in this article I want to take a break [...]

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The #1 Tip for Republicans Running in Urban Districts

It’s a fact – Republicans don’t do well in urban districts.  Even in Midwest cities or sunbelt locales where the population is generally a little more conservative, GOP candidates still have trouble winning elective office.  Successful candidates like Rudy Guiliani, Bret Schundler, Steven Goldsmith and others prove that Republicans can win in big cities. Many times, [...]

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Political Targeting – The Beginner’s Guide

It used to be that after candidates announced, they hit the streets, shaking as many hands and kissing as many babies as they could between the time they entered the race and election day. The rationale for this type of campaign was simple: the more people you contact, the more people will vote for you. The [...]

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How to Prepare for a Political Speech

As long as man has engaged in politics, he has been confronted with the task of delivering political speeches.  While we don’t know what that first political speech sounded like, we do know that some of history’s greatest leaders, from Julius Caesar, to Charlemagne, to Abraham Lincoln, have been renowned for their ability to stir a [...]

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The Best Political Campaign Strategy for You

I get lots of e-mails from lots of candidates asking, “What’s the best political campaign strategy for me?”  Oftentimes, these e-mails come with a few scant details about the office the person is seeking and what issues are important to them. I wish I had a good, easy reply for them.  The truth, however, is [...]

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What are PACs?

The acronym “PAC” stands for “political action committee.”  PACs are special organizations that are set up for the purpose of collecting contributions from large numbers of people, aggregating those contributions into one giant pool, and then making contributions from that pool to campaigns and organizations. PACs are generally based on one special issue or party [...]

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Message: The King of All Political Tactics

On a used car lot, cash is king: every decision and discussion revolves around it.  How much car can I afford?  What kind of financing can I get?  Can I do a 1% down payment? In a consumer products company, market share is king: product, staffing, and budgeting discussions all revolve around it.  What share [...]

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Create Political Momentum by Inventing Something New!

You can’t win a political campaign without momentum.  With momentum, campaigns roll to victory, without it, they linger into   defeat.  It is surprising, then, that so few campaigns have a comprehensive plan to gain momentum, aiming their tools and strategy toward building this indispensable lifeblood of politics.  One very effective way to give your campaign [...]

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How to Score a Political Upset

It’s great to be the frontrunner in a political campaign.  Media attention, contributions and volunteers flowing in, plans being drawn for your transition team – it’s a good feeling.  Falling behind, on the other hand, becomes a self-fulfilling prophecy: your poll numbers are bad, so the media starts reporting on your imminent demise, which only fuels [...]

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