Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

10 Steps to a Successful Fundraising Event

Fundraising events are key components of every political campaign. Like the campaign itself, though, the success of these events depends on careful planning. To help you ensure that your political fundraising event is a winner, here are ten major components that you must incorporate into your event plan: 1. Purpose: Before doing anything else, you [...]

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5 Secrets of Successful Grassroots Organizations

Everyone involved in politics is involved in setting up grassroots organizations, one way or another.  Whether you are building a grassroots effort for your campaign for public office, running a political party organization, or involved in issue advocacy, you can and should be setting up effective grassroots organizations to advocate for your cause. Very few [...]

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Strengthen Your Local Political Party

Local political parties are the backbone of the American political system. These organizations are so important because they are so close to the voter. The local political party is responsible for motivating the electorate to vote for an entire slate of candidates, from the local school board all the way up to the President of the [...]

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Why Your Campaign HAS to go Door to Door

Door to door campaigning is an essential part of every political campaign.  Local campaigns realize the value of door-to-door efforts, and because they have limited funds incorporate this type of activity into their campaign plan.  Larger campaign sometimes fail to realize the power of door to door campaigning, and often include it only as an afterthought [...]

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The Top 3 Principles of Political Design

When you’re running for office, you have to make lots of design decisions for lots of different items.  Campaigns need tons of printed materials, from yard signs and buttons to brochures and billboards.  While political design has lots of things in common with standard business advertising design, it also has its own peculiar best practices. [...]

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7 Tips for Writing Political Fundraising Direct Mail

Direct mail fundraising is a staple of most modern political campaigns.  If you’re running anything but the smallest campaign, direct mail should be part of your political fundraising mix as well. Fundraising mailings help your campaign grow a base of support among small and medium sized donors.  Raising money through the mail also gives you [...]

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Four Questions to Ask Before Hiring a Political Consultant

Political consultants are a fact of life in today’s campaign landscape.  Consultants are normally seasoned professionals whose advice and support in running your political campaign (or organization) is extremely valuable.  With the recent explosion in the number of campaign operatives who offer their services as consultants, it’s important that your campaign finds an advisor you [...]

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5 Tips for Recruiting Political Volunteers

Getting volunteers for your local political campaign is hard.  People are busy.  They have PTA meetings, soccer games, and family  functions, not to mention jobs to go to and homework to help with.  Today, even more than ten or twenty years ago, people often don’t have time to volunteer on political campaigns.  Even when you [...]

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The Elected Official’s Guide to Getting Re-Elected

In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability. Despite all of these advantages, though, [...]

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Raising Money From PACs

Soliciting donations from political action committees (PACs) is fundamentally different than raising money from individuals. PAC contributions are harder to get and take more work, especially for the local campaign. PAC managers are political professionals, and demand much more information from the campaign than the average individual donor. It takes hard work, creativity, and persistence, [...]

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Political Slogans: Creating a Compelling Campaign Slogan

There are three simple communications devices that every campaign needs: a message, issues that support the message, and an effective campaign slogan. In this post, we are going to address the third in that list: how does a campaign create an effective and compelling political slogan? 1. Tie it to Your Message When designing a [...]

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3 Creative Ways to Place Your Election Yard Signs

Political yard signs provide a cheap and convenient way to raise your candidate’s name ID and show grassroots support.  Most campaigns want to “out sign” their opponents by placing more election yard signs in better locations than the other candidates in the race, yet most campaigns rely on the exact same methods for placing their [...]

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