Every political campaign needs to raise money to win.  Fundraising provides the money you need to spread your campaign message, raise your candidate’s name ID, and get out the vote on Election Day.  While there are many different ways to raise money for your campaign, events are a staple of campaign fundraising for a very Read More...

Your political campaign website is one of the focal points of your campaign’s communication efforts.  While most modern campaigns communicate with voters in a number of ways (including direct mail, advertising, social media, and more…), your website provides a cheap and easy way for people to learn more about your candidate and get involved with Read More...

Yard signs are one of the most common features of modern political campaigns.  Yet many candidates (even those for national office) miss the mark when it comes to designing and placing campaign signs for maximum effectiveness.  Today, I’d like to go over 3 tips for designing your campaign’s yard signs, and 3 tips for placing Read More...

Volunteers are an essential part of most political campaigns.  Yet far too many candidates get disappointed and frustrated with their volunteers, feeling as if much of the work that was promised by supporters never gets done.  This is unfortunate because, when utilized correctly, your volunteers can provide amazing benefits for your campaign. The first step Read More...

One of the best ways to raise the money you need to win a political campaign is to build a fundraising network.  A fundraising network is a group of supporters who are committed to helping your campaign raise funds.  These supporters hold events, ask friends and colleagues to donate, and introduce the candidate to people Read More...

The most underappreciated communications tactic for the average political campaign is direct mail. Ask your average donor or volunteer (and most candidates, for that matter) and they will tell you plainly: We have to get up on TV.  Now.  With lots of ads.  And stay up.  Forever.  That’s the only way we can win!  The average Read More...

Smart political campaigns put together a robust fundraising strategy that raises money through diverse revenue streams, including personal asks, events, online fundraising, and more. One advanced strategy that your campaign can use to raise the money you need to win is to spend some time focusing on PACs. “PAC” is an acronym that stands for Read More...

Do you know how much your campaign needs to raise to win your election? Do you know the step-by-step process you will need to use to raise that amount? For far too many campaigns, the answer to both of those questions is, “no.” Many, if not most of the campaigns I have come across (and Read More...

One of the simplest, yet most advanced strategies that you can use to maximize your campaign fundraising is building fundraising networks. It’s simple, because once you understand the concept, you’ll be able to put it in practice almost immediately, even if you are running a small campaign. It’s an advanced strategy, though, because most candidates Read More...