Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

Why Some Campaign Slogans Fail

Political campaign slogans are a tricky business — the right slogan can boost your name recognition, highlight your issues, and stay stuck in people’s heads for years to come.  The wrong slogan, on the other hand, can not only be forgettable, it could sink your campaign by sending the wrong (or even unintended) messages. Because [...]

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The Question of the Election

If you’ve been a Local Victory reader for any length of time, you’ve probably heard me talk about the importance of developing a great campaign message – a message supported by good issues, and related through a solid political slogan.  (For more information on developing a good message and political slogan, read Message: The King [...]

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Political Fundraising 101

No one in politics likes fundraising.  Candidates would rather be shaking hands and giving policy speeches, and campaign managers would rather design messages, target grassroots efforts and buy TV spots than worry about how much that event tomorrow is going to raise or what numbers the campaign will show on the next finance report. While [...]

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Writing a Political Fundraising Plan

A fundraising plan is vital to the success of any modern campaign, even the most local.  Larger than life California politician Jesse Unruh once said “Money is the mother’s milk of politics.” While local candidates know that  fundraising is important, too often they assume that once their campaign gets rolling, the money will take care [...]

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What’s Your Political Yard Sign Strategy?

Despite their lowly reputation, political yard signs are an essential tool that campaigns both big and small use to help raise their candidate’s name identification and get their message out in front of the voters repeatedly.  In order to be successful, your campaign should take time in designing and printing your signs and in planning out [...]

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How to Win a Multi-Candidate Election

Multi-candidate elections are tricky affairs.  Most often they are seen in primary elections (but sometimes in general elections too, when there are strong third party contenders, in non-partisan elections, or in states like Louisiana that have run-off systems), multi-candidate campaigns are those elections where there are more than  two candidates in the running… that is, [...]

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How to Plan a Candidate Tour Event

Holding a candidate tour of your district can be a great way to generate support and momentum, earn free press coverage and garner additional funds for your campaign.  Tours take lots of planning to pull off right, but much of the planning can be done by local volunteers at each of your tour stops. Tour Events [...]

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Standing Up for What You Believe In

Political strategy and tactics are important.  There’s nothing wrong, or dirty, or shameful about knowing how to win an election.  I spent a decade as a professional political consultant and manager, and have spent an even longer amount of time trying to teach people how to win elections through Local Victory.   Knowing how to run [...]

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The #1 Tip for a Successful Fundraising Event

Fundraising events are the backbone of local political campaigns.  Next to personal calls by the candidate, few tactics are able to raise as much money for local candidates as fundraising events.  The key to a successful fundraising event strategy is to have numerous, varied events.  By having events in different geographical locations,  hitting different target [...]

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Raising Money From PACs

Soliciting donations from political action committees (PACs) is fundamentally different than raising money from individuals. PAC contributions are harder to get and take more work, especially for the local campaign. PAC managers are political professionals, and demand much more information from the campaign than the average individual donor. It takes hard work, creativity, and persistence, [...]

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How to Hold Successful Town Hall Meetings

Town hall meetings are one of the most popular formats for political meetings.  Candidates love them because they provide a chance to press the flesh with regular voters, and voters love them because they get the chance to ask their own questions and hear answers straight from the candidate. While town hall meetings can be [...]

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7 Creative Political Fundraising Ideas

Sometimes, those of us who work in politics get tied to thinking “inside the box.”   We follow the herd – using the same tried and true tactics in this campaign that we did in the last campaign, and in the campaign before that.  Nowhere is this truer than in political fundraising. In this article, we [...]

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