Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

The Top 3 Principles of Political Design

When you’re running for office, you have to make lots of design decisions for lots of different items.  Campaigns need tons of printed materials, from yard signs and buttons to brochures and billboards.  While political design has lots of things in common with standard business advertising design, it also has its own peculiar best practices. […]

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3 Cheap Ways to Get Your Campaign Message Out

Most of the money a political campaign spends is spent on communicating a message to the voters.  TV ads are the most expensive way to communicate with the electorate, followed by radio ads and direct mail.   In many campaigns, all three of these methods are valid, and if you’ve been reading this site for awhile, […]

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Why Your Campaign HAS to go Door to Door

Door to door campaigning is an essential part of every political campaign.  Local campaigns realize the value of door-to-door efforts, and because they have limited funds incorporate this type of activity into their campaign plan.  Larger campaign sometimes fail to realize the power of door to door campaigning, and often include it only as an afterthought […]

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How to Deal with Political Consulting Firms

Consultants  are a valuable resource for all but the most local campaigns.  Political consulting firms should bring professional knowledge, tools, and resources to the table that campaigns can take advantage of at relatively reasonable prices. As more and more campaigns utilize the services of political consulting firms, many more such companies have been formed, with […]

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Getting Ready to Run for Office – 8 Steps to Take Today

One mistake that most political candidates make during their first run for office is waiting too long to get started.  No matter what level office you are running for, or thinking of running for, it is never too soon to get started.  Of course, there are many activities that the candidate can’t perform until the campaign […]

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How to Design Great Political Signs

As Election Day draws near each year, political signs and banners start to spring up everywhere, from roadside lawns to supermarket windows.  Sometimes, these signs do their job well.  They’re easy to remember and have an impact.  As often as not, though, campaigns waste valuable resources by posting political signs that are hard to read, hard […]

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How to Raise Political Donations Online

We’ve all heard the success stories of online fundraising… John McCain, Howard Dean, Barack Obama, and a few other well known national personalities who have raised millions of dollars through their online efforts.  We’ve also heard the horror stories… campaigns that have foolishly staked the success of their entire fundraising effort on the strength of their […]

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Why YOU Should Run for Office

You should run for office.  Have you thought about it?  Have you spent time thinking over the issues that you would run on, what your slogan would be, where the money would come from? You SHOULD run for office.  Not your boss… not your spouse… not your best friend who always talks about politics.  YOU. […]

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How to Train Your Political Volunteers

Political volunteers are an integral part of most election campaigns.  They provide vital support for the candidate and campaign staff, and in some smaller races, the volunteers are the staff.  We’ve previously discussed how to find political volunteers… today, we want to look at how to train your volunteers and maximize their impact on your […]

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How to be a Successful Big City Pol

Richard Daley… Rudy Giuliani… Ed Rendell… Steven Goldsmith…. Martin O’Malley…  Marion Barry…  Richard Riordan… There’s not much these seven men have in common.  Some are Republicans, others Democrats.  Some were policy-oriented thinkers, others fly by the seat of your pants doers.   One is known for his appetite for food (Rendell) and another for his appetite […]

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Political Direct Mail: Strategy and Tactics

Smart and savvy campaigns are using the Internet, e-mail, social media, and other technological tools to get the word out about their campaigns.  They should, because these tactics work.  But many local campaign shave started to ignore another tactic that still works: good old fashioned direct mail.  Ignoring direct mail is a mistake, because it […]

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5 More Secrets for Winning a Political Campaign

I know, I know… in the Local Victory Archives, you can literally find thousands of secrets for winning a political campaign.  Do we really need to publish five more?  We do… and here’s why: this week, I had an interesting conversation with another political strategist about the toughest things candidates face in winning local elections, […]

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