When is the Right Time to Launch Your Political Campaign?

When is the Right Time to Launch Your Political Campaign? post image

One of the first questions I get asked by people who are thinking about running for political office is, "When should I start my campaign?" This is a tricky question.  Generally, the answer is: you should start your campaign early… as early as possible.   As a rule, modern political campaigns are starting earlier and earlier.  Read More...

Why Political Fundraising Matters

Money in Politics

If you’ve been involved in politics for any length of time (or frequently watch political news) then you’ve probably heard the following: There’s too much money in politics Campaign fundraising is dirty and slimy People only give to candidates because they want something in return I have been involved in political fundraising for a long Read More...

Should Your Campaign Bother with Voter Registration Drives?

Voter Here

Many candidates have asked me whether registering new voters during their campaign will help them win. Voter registration drives are very similar to absentee ballot programs in that they may be helpful to your campaign if done the right way...  but focusing on voter registration drives may not be necessary or wise, because of the the Read More...

The 3 Most Important Things You Need to Do to Win Your Election

The Three Political Things

Lots of things go into running a successful political campaign.  You need to build a strong grassroots organization, you have to have a great online presence, and you should develop a good yard sign strategy to get your name in front of the voters. All of those things are important, but if you really want Read More...

Designing Political Fundraising Mail that Works

Writing Your Fundraising Letter

While not as powerful as it once was, direct mail remains a very successful fundraising strategy for most political campaigns.  Sending snail mail fundraising letters to donors and prospects can reap huge rewards for your campaign. I recommend that every campaign, no matter how small, use housefile mailings to raise money from their current donors.  Read More...

The Right Way to Use Your Campaign Website to Help You Win Your Election

The Right Way to Use Your Campaign Website to Help You Win Your Election post image

Your campaign's website probably has lots of purposes.  You may sign up volunteers through your website, post your position papers, advertise your rallies and events, offer information to the press, and accept donations on your website.  A good campaign website serves many purposes and does many things. Your campaign’s website serves as the central hub Read More...

How to Get on the Ballot to Run for Political Office

How to Get on the Ballot to Run for Political Office post image

Want to run for political office?  Most candidates are surprised to learn just how difficult it is to get onto the ballot.  Many first time candidates ask, “Where do I sign up to run?” If only it were that simple... Rules vary from state to state and town to town, but in most places, a Read More...

The “Pay What You Can Afford” Model for Political Campaign Fundraisers

Donation Jar for Campaigns

Guest Post By Phil Van Treuren from Political Campaigning Tips As a campaign manager and a candidate for political office, I’ve put together fundraisers using several different models with varying success. The most traditional political fundraiser -- a ticket-based event -- can raise a substantial amount of funds if you have an established network of Read More...

Running a Successful Absentee Voter Program for Your Campaign

Absentee Ballot

Absentee voters can mean the difference between victory and defeat in close elections.  Is your campaign ready to run a strong absentee ballot program to help you win on Election Day?  In this article, we are presenting a complete absentee voter strategy for your campaign. Before we begin, let's answer some basic questions: What is Read More...

How to Run Successful Phone Banks for Your Political Campaign

Political Phone Banks

Ever since the introduction of cheap, widespread telephone communications in the United States, the telephone has been a key ingredient in political campaign strategy.  New technologies have made campaign telemarketing easier and cheaper than ever. In this article, we'll take a close look at campaign phone banks - including pros and cons for using phone Read More...