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Message: The King of All Political Tactics

On a used car lot, cash is king: every decision and discussion revolves around it.  How much car can I afford?  What kind of financing can I get?  Can I do a 1% down payment? In a consumer products company, market share is king: product, staffing, and budgeting discussions all revolve around it.  What share [...]

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Test Your Message – Early and Often

Too often, campaigns start with the assumption that the candidate (or campaign manager, or media consultant) knows what the best message for the campaign is – without polling, without focus groups, without even running the idea before a few trusted advisers.  No public campaign activity should take place without testing – and re-testing – the message [...]

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Why YOU Should Run for Office

You should run for office.  Have you thought about it?  Have you spent time thinking over the issues that you would run on, what your slogan would be, where the money would come from? You SHOULD run for office.  Not your boss… not your spouse… not your best friend who always talks about politics.  YOU. [...]

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The #1 Tip for a Successful Fundraising Event

Fundraising events are the backbone of local political campaigns.  Next to personal calls by the candidate, few tactics are able to raise as much money for local candidates as fundraising events.  The key to a successful fundraising event strategy is to have numerous, varied events.  By having events in different geographical locations,  hitting different target [...]

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Exploding Common Myths about Raising Political Money

Most political candidates don’t like raising money.  While we’ve talked on Local Victory before about why raising money for a campaign is not slimy, smarmy or evil, the fact is that many candidates and operatives still don’t like to do it.  For many of these folks, the reason is that they are holding on to [...]

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3 Quick Political Tips

Quick Tip #1:  Industry Specific Fundraising Events Often, the first thing that political campaigns think about when planning a fundraising event is the “theme” – whether the event will be a barbeque, a dinner, a cocktail hour, etc.  One of the best ways to make your event a success, however, is to start by thinking about [...]

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Using Volunteers to Conduct a Campaign Poll

Gone are the days when campaigning for political office was hit-or-miss, when the candidate decided his campaign message over a beer then went out and repeated that message as often as possible.  Today, modern campaigns rely on the campaign poll to determine the mood of the voters and their response to the candidate’s message. If you [...]

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When Should I Start My Campaign?

Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, “When should I start my campaign?”  The best answer anyone can give you is, “right now!” It’s never too early to start your political campaign.  While there are certainly [...]

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Beginner’s Guide to Political Fundraising

Several weeks ago, we posted the first in our “Beginner’s Guides” series: The Beginner’s Guide to Political Communications.  We got lots of great feedback and requests for more. Today, we continue the series with The Beginner’s Guide to Political Fundraising.  This article brings together the best fundraising advice from the Local Victory Archives to walk [...]

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The 2 Most Asked Questions About Grassroots Politics

I recieve a ton of e-mails every month asking questions on winning local elections.  The majority of these questions deal with grassroots politics – organizing a district, conducting canvasses, etc. In this article, I’m taking a look at the two most frequently asked questions I receive:  1.  How early should I start campaigning? This is one of [...]

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Tips for Local Candidates Preparing for the Next Election Cycle

Guest post by Ben Donahower at Campaign Trail Yard Signs Smart candidates are already taking steps to prepare themselves for the next election cycle.  In addition to making introductions, attending meetings, and understanding the district, candidates can start building an organization that will win in the general election. Candidates can get their campaigns off on [...]

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Your Guide to Writing a Great Stump Speech

Everybody loves a great stump speech… You know, one that makes the crowds go wild, generates tons of local press coverage, and leaves your opponent gasping for air.  Everybody loves a great stump speech, but few candidates are capable of writing and delivering a true winner.  This is your guide to developing a meaningful, passionate, [...]

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