Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

Building Political Coalitions

(This is a long article, but it’s worth it: building great political coalitions has been the secret to many local, state, and national campaigns’ success). Modern campaigns, whether national or local in nature, focus on building coalitions of people who are targeted by the campaign’s message. These coalitions do part of the work of the […]

Read the full article →

How to Prepare for a Political Speech

As long as man has engaged in politics, he has been confronted with the task of delivering political speeches.  While we don’t know what that first political speech sounded like, we do know that some of history’s greatest leaders, from Julius Caesar, to Charlemagne, to Abraham Lincoln, have been renowned for their ability to stir a […]

Read the full article →

Political Careers: Finding Your Path to the Top

Usually on Local Victory, we concentrate on teaching candidates how to get elected (and how to get re-elected).  But I know that many of our readers are engaging in long-term political careers as campaign operatives, legislative staffers, PAC managers, and party committee employees.  Because of that, in this article I want to take a break […]

Read the full article →

The Best Political Campaign Strategy for You

I get lots of e-mails from lots of candidates asking, “What’s the best political campaign strategy for me?”  Oftentimes, these e-mails come with a few scant details about the office the person is seeking and what issues are important to them. I wish I had a good, easy reply for them.  The truth, however, is […]

Read the full article →

Do You Know How to Set Your Get Out the Vote Goals?

There is nothing sadder in all of politics than to see a well-organized and well-run campaign fail because it let get out the vote activities fall through the cracks.  Worse still are those campaigns that think that they have so much support from the public they don’t need to work hard on Election Day to get […]

Read the full article →

Run a Campaign School and Educate Your Team

Volunteers, staff, and supporters are often enthusiastic, but misguided.  The campaign manager him or herself may be a trusted friend and supporter who knows nothing about how to run a campaign.  Ditto for the candidate.  Most campaigns, no matter how large, face a real shortage of the knowledge needed to run a successful campaign. The truth, […]

Read the full article →

How NOT to Win Election Campaigns

I spend a lot of time teaching candidates how to win campaigns. Today, I thought it might be fun to tell you how NOT to win elections. So without further ado, here are the top 5 ways NOT to win election campaigns: 1. Throw Targeting Out the Window You know all about targeting? Well forget […]

Read the full article →

How to Use Your Targeting Data

We all know about political targeting.  If you haven’t heard about targeting from your campaign manager, consultant, state party or politically-minded friends, you probably read our recent article Political Targeting – The Beginner’s Guide.  Every campaign can and must use targeting in their election. The most basic form of targeting – the type that every single […]

Read the full article →

How to Get Elected Even if Nobody Knows You

Many first-time candidates face a real conundrum: they aren’t well known, and without tons of money, they won’t get well known.  But without being well known, they can’t raise lots of money, and they themselves aren’t rich.  What’s a candidate to do?  Are there ways to get elected as a first time candidate even if […]

Read the full article →

7 Tips for Writing Political Fundraising Direct Mail

Direct mail fundraising is a staple of most modern political campaigns.  If you’re running anything but the smallest campaign, direct mail should be part of your political fundraising mix as well. Fundraising mailings help your campaign grow a base of support among small and medium sized donors.  Raising money through the mail also gives you […]

Read the full article →

When Should I Start My Campaign?

Whether you’re just thinking about running for office next year, or you’ve already decided to throw your hat in the ring, you may be asking yourself, “When should I start my campaign?”  The best answer anyone can give you is, “right now!” It’s never too early to start your political campaign.  While there are certainly […]

Read the full article →

More Political Questions Answered

After our recent article The 2 Most Asked Questions about Grassroots Politics, we recieved a flood of new e-mails with new questions about winning elections.  In response to your requests, here are two new frequently asked questions answered: 1.  Where should I place my yard signs? Like everything else in your campaign, yard sign placement […]

Read the full article →