Winning the Yard Sign War: Design and Strategy for Your Political Yard Signs

Yard signs are a significant part of any grassroots effort.  Almost every campaign, no matter how small or large, relies on yard signs as part of its grassroots strategy.  Yard signs serve three primary purposes: #1 - Raising Name ID – Yard signs get your name in front of voters, raising your overall name ID Read More...

How to Win a Political Debate

If you're running for office, chances are you'll be asked to participate in one or more debates or campaign forums.  They’re popular with voters, allow underfunded candidates to get their messages out, and allow all candidates to draw live, in-person contrasts with their opponents in an earned media format. Of course, if you're going to Read More...

Setting Up a Minor Donor Program for Your Campaign

When you have to raise a lot of money to run for office, it can be easy to focus solely on major donors… those donors who can “max out” by giving thousands of dollars (or more) to your campaign. Thus, most campaigns have a strong major donor program, offering recognition and campaign-related perks to large Read More...

The Fundamental Rules for Setting Up a Strong Grassroots Field Operation

Let me ask you a question...  When you take out all of the people who aren’t registered to vote in a certain area, or who don’t vote, and then take out everyone who always votes for one party’s candidates, no matter who that candidate is... what percentage of the voting population are you left with? 20%?   Read More...

Should You Run for Political Office? (3 Questions to Answer Before You Start)

When I first got involved in political campaigns as a professional consultant, a friend asked me a simple question: Why on earth do you want to get involved in politics? For many who are new to politics and campaigns, the answer to that question is an easy one.  The political lifestyle seems enjoyable: parties, great Read More...

The Fundraiser in Chief for Your Campaign

Who is the fundraiser-in-chief for your political campaign? You may be surprised to learn that it isn’t the finance director, or the chairman of the finance committee. It’s not the campaign manager, not the best friend of the candidate who works for the biggest law firm in town, and it certainly isn’t the local political Read More...

5 Ways to Write Better Political Fundraising Letters

Raising money through the mail can be an extremely effective way to generate donations for your campaign. Even though online and e-mail fundraising seems “sexier,” political direct m ail is still effective, resulting in millions of dollars in donation to candidates and political committees every year. Here are 5 ways your campaign can raise more Read More...

How to Create a Local Campaign Organization to Help You Win

You’ve certainly heard the saying “all politics is local” before – it’s a tired old political saw, but it’s as true now as it was the day it was first uttered.  People care about national issues and national campaigns, but elections are won and lost street by street, person by person… they’re won and lost Read More...

Repetition is Key to the Success of Your Campaign Communications

People are forgetful.  They are busy.  They don’t care about the same things you do.  You’re interested in politics… your candidate, campaign manager, and major donors are all most likely interested in politics.  They probably read political websites, always read/watch the news, tune in to the national political conventions and presidential debates, and generally think about Read More...

How to Ask Someone to Make a Donation to Your Political Campaign

Asking for money in person... is anything scarier to first-time politicians?  Many candidates will do anything they can to avoid having to make an ask. They’ll talk about holding events. They’ll ask about sending out a fundraising letter. They’ll look at ways to raise money online. All of these are good, solid ways to raise Read More...