Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

Tips for Local Candidates Preparing for the Next Election Cycle

Guest post by Ben Donahower at Campaign Trail Yard Signs Smart candidates are already taking steps to prepare themselves for the next election cycle.  In addition to making introductions, attending meetings, and understanding the district, candidates can start building an organization that will win in the general election. Candidates can get their campaigns off on [...]

Read the full article →

7 Tips for Writing Political Fundraising Direct Mail

Direct mail fundraising is a staple of most modern political campaigns.  If you’re running anything but the smallest campaign, direct mail should be part of your political fundraising mix as well. Fundraising mailings help your campaign grow a base of support among small and medium sized donors.  Raising money through the mail also gives you [...]

Read the full article →

How to Use Your Targeting Data

We all know about political targeting.  If you haven’t heard about targeting from your campaign manager, consultant, state party or politically-minded friends, you probably read our recent article Political Targeting – The Beginner’s Guide.  Every campaign can and must use targeting in their election. The most basic form of targeting – the type that every single [...]

Read the full article →

Strengthen Your Local Political Party

Local political parties are the backbone of the American political system. These organizations are so important because they are so close to the voter. The local political party is responsible for motivating the electorate to vote for an entire slate of candidates, from the local school board all the way up to the President of the [...]

Read the full article →

Great Websites for Political Candidates

When we started Local Victory almost nine years ago, there weren’t a lot of great resources on the Internet (or in print, for that matter, with a few notable exceptions) for people running for political office.  Sure, there were some companies online selling products to candidates, but not much in the way of actionable information, [...]

Read the full article →

How to Set Up a Minor Donor Program

It seems that every campaign and organization is setting up a major donor program these days.  Major donor programs are one of the significant fundraising tools in most campaigns’ arsenals.  What many campaigns overlook, however, is that less-often heralded cousin of the major donor program — the minor donor program. Minor donors are important to [...]

Read the full article →

How to Raise Political Donations Online

We’ve all heard the success stories of online fundraising… John McCain, Howard Dean, Barack Obama, and a few other well known national personalities who have raised millions of dollars through their online efforts.  We’ve also heard the horror stories… campaigns that have foolishly staked the success of their entire fundraising effort on the strength of their [...]

Read the full article →

The 5 Best Ways to Raise More Money for Your Campaign

Fundraising is hard work, but it has to be done.  Getting your message out, hiring staff, training volunteers… it all costs money.  Fundraising is the lifeline of your campaign, providing the resources you need to do everything you have to do to win.  Because fundraising is so hard, it’s a tragedy when campaigns leave money [...]

Read the full article →

The Pros and Cons of Starting Your Own Political Action Committee

Have you ever thought about starting your own political action committee (PAC)? If you have, you’re not alone. I often get questions about PACs, how to start them, and the pros and cons of running one. (If you’re not sure what a political action committee is, read Local Victory’s What are PACs? ) Today, we’re [...]

Read the full article →

5 Team Members Every Campaign Needs

One of the most important parts of any campaign organization is the campaign team — those individuals that the candidate relies on to carry the campaign to victory.  While all campaigns are different, and thus have different needs when it comes to campaign organization, there are five positions that must be filled on any campaign, no [...]

Read the full article →

You Won Your Primary Election Campaign: Now What?

Most candidates running for office spend so much time focused on the campaign that when it is over, they just want to go on a long vacation and take some time to recover.  Campaigns are all-or-nothing affairs and to win, many candidates in tough contests spend 16 hours a day campaigning, 7 days a week, [...]

Read the full article →

Create Political Momentum by Inventing Something New!

You can’t win a political campaign without momentum.  With momentum, campaigns roll to victory, without it, they linger into   defeat.  It is surprising, then, that so few campaigns have a comprehensive plan to gain momentum, aiming their tools and strategy toward building this indispensable lifeblood of politics.  One very effective way to give your campaign [...]

Read the full article →