Getting Smart with Your Political Campaign Signs

Political Campaign Signs

Yard signs are one of the most common features of modern political campaigns.  Yet many candidates (even those for national office) miss the mark when it comes to designing and placing campaign signs for maximum effectiveness.  Today, I’d like to go over 3 tips for designing your campaign’s yard signs, and 3 tips for placing Read More...

Free Webinar – How to Use the Internet to Win Your Political Campaign

Are you a candidate, campaign manager, party leader, or someone who is thinking about running for political office? Do you wish you had a simple, step-by-step strategy for using your website, e-mail and social media to help you win a political campaign? Would you like to learn the secrets that national, state, and local campaigns use Read More...

3 Tips for Successfully Using Volunteers in Your Campaign

Political Volunteers

Volunteers are an essential part of most political campaigns.  Yet far too many candidates get disappointed and frustrated with their volunteers, feeling as if much of the work that was promised by supporters never gets done.  This is unfortunate because, when utilized correctly, your volunteers can provide amazing benefits for your campaign. The first step Read More...

5 Ways to Build a Grassroots Fundraising Network for Your Campaign

Grassroots Fundraising Network

One of the best ways to raise the money you need to win a political campaign is to build a fundraising network.  A fundraising network is a group of supporters who are committed to helping your campaign raise funds.  These supporters hold events, ask friends and colleagues to donate, and introduce the candidate to people Read More...

Direct Mail Matters for Your Political Campaign – Here’s Why

Political Direct Mail

The most underappreciated communications tactic for the average political campaign is direct mail. Ask your average donor or volunteer (and most candidates, for that matter) and they will tell you plainly: We have to get up on TV.  Now.  With lots of ads.  And stay up.  Forever.  That’s the only way we can win!  The average Read More...

Raising Money from Political Action Committees (PACs)

PAC fundraising check

Smart political campaigns put together a robust fundraising strategy that raises money through diverse revenue streams, including personal asks, events, online fundraising, and more. One advanced strategy that your campaign can use to raise the money you need to win is to spend some time focusing on PACs. “PAC” is an acronym that stands for Read More...

Why Your Political Campaign Needs a Written Fundraising Plan

Political Fundraising Plan

Do you know how much your campaign needs to raise to win your election? Do you know the step-by-step process you will need to use to raise that amount? For far too many campaigns, the answer to both of those questions is, “no.” Many, if not most of the campaigns I have come across (and Read More...

Harnessing the Power of Political Fundraising Networks

Harnessing the Power of Political Fundraising Networks post image

One of the simplest, yet most advanced strategies that you can use to maximize your campaign fundraising is building fundraising networks. It’s simple, because once you understand the concept, you’ll be able to put it in practice almost immediately, even if you are running a small campaign. It’s an advanced strategy, though, because most candidates Read More...

When is the Right Time to Launch Your Political Campaign?

When is the Right Time to Launch Your Political Campaign? post image

One of the first questions I get asked by people who are thinking about running for political office is, "When should I start my campaign?" This is a tricky question.  Generally, the answer is: you should start your campaign early… as early as possible.   As a rule, modern political campaigns are starting earlier and earlier.  Read More...

Why Political Fundraising Matters

Money in Politics

If you’ve been involved in politics for any length of time (or frequently watch political news) then you’ve probably heard the following: There’s too much money in politics Campaign fundraising is dirty and slimy People only give to candidates because they want something in return I have been involved in political fundraising for a long Read More...