Ten years ago, the hottest thing in political campaigns was the Internet. Political consultants and candidates touted the promise of the Internet and e-mail in changing the face of campaigns. As with most innovations, proponents of web-based campaigning oversold the medium, suggesting that, within a year or two, campaigns would raise most of their money, [...]
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Today, we present The Beginner’s Guide to Building a Strong Political Organization, the fourth installment in our “Beginner’s Guide” Series. (If you haven’t already, be sure to check out The Beginner’s Guide to Political Communications, The Beginner’s Guide to Grassroots Campaigning and The Beginner’s Guide to Political Fundraising). Whether you are working on a campaign, building [...]
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