Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

3 Best Ways for Under-Funded Candidates to Be Heard

Of all the hurdles that first-time candidates and lesser known challengers face when running for office, none is as intimidating as  being seriously under-funded.  Money isn’t everything when you run for office — issues count, name recognition is a major bonus, volunteer manpower is important – but without the ability to raise a significant sum [...]

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The Best Way to Get Politically Involved in College

College campuses present an unparalleled opportunity for you to practice your political campaign skills.  There, you will find anywhere from hundreds to tens of thousands of potential voters virtually ignored by many political campaigns.  This group of voters presents a unique challenge, because they are often apolitical, apathetic, and far away from their home communities.  They [...]

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How to Train Your Political Volunteers

Political volunteers are an integral part of most election campaigns.  They provide vital support for the candidate and campaign staff, and in some smaller races, the volunteers are the staff.  We’ve previously discussed how to find political volunteers… today, we want to look at how to train your volunteers and maximize their impact on your [...]

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How to Raise Political Donations Online

We’ve all heard the success stories of online fundraising… John McCain, Howard Dean, Barack Obama, and a few other well known national personalities who have raised millions of dollars through their online efforts.  We’ve also heard the horror stories… campaigns that have foolishly staked the success of their entire fundraising effort on the strength of their [...]

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How to Win a Multi-Candidate Election

Multi-candidate elections are tricky affairs.  Most often they are seen in primary elections (but sometimes in general elections too, when there are strong third party contenders, in non-partisan elections, or in states like Louisiana that have run-off systems), multi-candidate campaigns are those elections where there are more than  two candidates in the running… that is, [...]

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7 Tips for Writing Political Fundraising Direct Mail

Direct mail fundraising is a staple of most modern political campaigns.  If you’re running anything but the smallest campaign, direct mail should be part of your political fundraising mix as well. Fundraising mailings help your campaign grow a base of support among small and medium sized donors.  Raising money through the mail also gives you [...]

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Political Fundraising Networks

The most effective way for a local candidate to raise money is through personal contacts and solicitation… by building a personal fundraising network.  National money and PAC  contributions will be few and far between for aspiring local elected officials. In order to accomplish the necessary campaign tasks and achieve success on election day, the candidate [...]

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8 Ways to Target Your Campaign Tactics

We’ve covered political targeting extensively here on Local Victory.  If you haven’t read Political Targeting: The Beginner’s Guide or How to Target Your Campaign Tactics, take a minute to check them out now. The important thing to take away from those articles is this: modern political campaigns shouldn’t waste valuable time or resources by trying to communicate with [...]

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Planning Your Campaign Kick-Off Event

Your candidate announcement is the official start of your campaign.  It’s when you announce to the press, to your opponent, and to the world that you are running for office.  Of course, your campaign will have been operating for some time before the kick-off doing fundraising, gathering a team, and planning your strategy – but the [...]

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Using Volunteers to Conduct a Campaign Poll

Gone are the days when campaigning for political office was hit-or-miss, when the candidate decided his campaign message over a beer then went out and repeated that message as often as possible.  Today, modern campaigns rely on the campaign poll to determine the mood of the voters and their response to the candidate’s message. If you [...]

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Winning Political Tips: An Interview with Political Author Brent Barksdale

Brent Barksdale is a nationally known political consultant an author who currently serves as the Senior Vice President at Jamestown Associates.  Brent is the author of several books on political strategy and a good friend of Local Victory.  His latest book, Winning Political Tips, hit bookstores last month. Today, we sat down with Brent to [...]

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Beginner’s Guide to Grassroots Campaiging

Today, we present The Beginner’s Guide to Grassroots Campaigning, the third installment in our “Beginner’s Guide” Series.  (If you haven’t already, be sure to check out The Beginner’s Guide to Political Communications and The Beginner’s Guide to Political Fundraising). Working the grassroots is a vital component of any campaign, no matter how large or small.  For [...]

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