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Winning Elections in the New American Politics

Folks, things have changed in American politics.  Not drastically, despite what our friends in the media would have you believe, but ever so subtly.  You see, the more things change in politics, the more they stay the same.  No amount of time will ever diminish the need to develop a strong message, connect with the voters, [...]

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The Right Way to Hold a Voter Registration Drive

For most campaigns, registering new voters is a luxury they can not afford. Voter registration drives are usually best left to nonpartisan civic groups and community organizations. The majority of campaigns can best use their limited resources elsewhere, and only attempt to register new voters when directly asked, such as when a supporter asks the campaign [...]

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Communicating with the Media – Plan to Succeed

Written exclusively for Local Victory by Guest Columnist Peter G. Pollak; CEO, Empire Information Services, Inc. Whether you’re a veteran of many political wars or engaged in your first campaign, dealing with the media is an inevitable need of every campaign organization. Some campaigns can afford to hire media specialists, but many put in the role of [...]

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Create Political Momentum by Inventing Something New!

You can’t win a political campaign without momentum.  With momentum, campaigns roll to victory, without it, they linger into   defeat.  It is surprising, then, that so few campaigns have a comprehensive plan to gain momentum, aiming their tools and strategy toward building this indispensable lifeblood of politics.  One very effective way to give your campaign [...]

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Political Careers: Finding Your Path to the Top

Usually on Local Victory, we concentrate on teaching candidates how to get elected (and how to get re-elected).  But I know that many of our readers are engaging in long-term political careers as campaign operatives, legislative staffers, PAC managers, and party committee employees.  Because of that, in this article I want to take a break [...]

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3 Creative Ways to Place Your Election Yard Signs

Political yard signs provide a cheap and convenient way to raise your candidate’s name ID and show grassroots support.  Most campaigns want to “out sign” their opponents by placing more election yard signs in better locations than the other candidates in the race, yet most campaigns rely on the exact same methods for placing their [...]

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Your Fundraising Calls Start in 30 Minutes

If you’re getting ready to run for office, but haven’t started making fundraising calls… this article is for you. Likewise, if you’ve made a call here or there, but hated every second of it, read on. Every political candidate needs to make fundraising calls.  You can’t get around it.  You can’t raise money just from [...]

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Writing a Political Fundraising Plan

A fundraising plan is vital to the success of any modern campaign, even the most local.  Larger than life California politician Jesse Unruh once said “Money is the mother’s milk of politics.” While local candidates know that  fundraising is important, too often they assume that once their campaign gets rolling, the money will take care [...]

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Political Targeting – The Beginner’s Guide

It used to be that after candidates announced, they hit the streets, shaking as many hands and kissing as many babies as they could between the time they entered the race and election day. The rationale for this type of campaign was simple: the more people you contact, the more people will vote for you. The [...]

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8 Ways to Target Your Campaign Tactics

We’ve covered political targeting extensively here on Local Victory.  If you haven’t read Political Targeting: The Beginner’s Guide or How to Target Your Campaign Tactics, take a minute to check them out now. The important thing to take away from those articles is this: modern political campaigns shouldn’t waste valuable time or resources by trying to communicate with [...]

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Campaign Inc. – A Business-Like Approach to Winning Elections

Former Senator Alan Simpson once said that most campaigns for office start with a couple of friends, sitting around a table drinking beers.  While this may be the way most campaigns start, they shouldn’t stay that way for long.  Too often, local candidates think that the best way to run a campaign is to get some [...]

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5 Creative Ways to Fundraise for Your Campus Political Organization

Raising funds for your political organization on campus can be tough.  Even if you are an “officially recognized” campus club,  universities often refuse to provide funding to partisan organizations, even if they provide money to most student groups.  Add to this the fact that most college students don’t have much money to spend on campus activities, [...]

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