Smart political campaigns put together a robust fundraising strategy that raises money through diverse revenue streams, including personal asks, events, online fundraising, and more. One advanced strategy that your campaign can use to raise the money you need to win is to spend some time focusing on PACs. “PAC” is an acronym that stands for Read More...

Do you know how much your campaign needs to raise to win your election? Do you know the step-by-step process you will need to use to raise that amount? For far too many campaigns, the answer to both of those questions is, “no.” Many, if not most of the campaigns I have come across (and Read More...

One of the simplest, yet most advanced strategies that you can use to maximize your campaign fundraising is building fundraising networks. It’s simple, because once you understand the concept, you’ll be able to put it in practice almost immediately, even if you are running a small campaign. It’s an advanced strategy, though, because most candidates Read More...

One of the first questions I get asked by people who are thinking about running for political office is, "When should I start my campaign?" This is a tricky question.  Generally, the answer is: you should start your campaign early… as early as possible.   As a rule, modern political campaigns are starting earlier and earlier.  Read More...

If you’ve been involved in politics for any length of time (or frequently watch political news) then you’ve probably heard the following: There’s too much money in politics Campaign fundraising is dirty and slimy People only give to candidates because they want something in return I have been involved in political fundraising for a long Read More...

Many candidates have asked me whether registering new voters during their campaign will help them win. Voter registration drives are very similar to absentee ballot programs in that they may be helpful to your campaign if done the right way...  but focusing on voter registration drives may not be necessary or wise, because of the the Read More...

Lots of things go into running a successful political campaign.  You need to build a strong grassroots organization, you have to have a great online presence, and you should develop a good yard sign strategy to get your name in front of the voters. All of those things are important, but if you really want Read More...

While not as powerful as it once was, direct mail remains a very successful fundraising strategy for most political campaigns.  Sending snail mail fundraising letters to donors and prospects can reap huge rewards for your campaign. I recommend that every campaign, no matter how small, use housefile mailings to raise money from their current donors.  Read More...

Your campaign's website probably has lots of purposes.  You may sign up volunteers through your website, post your position papers, advertise your rallies and events, offer information to the press, and accept donations on your website.  A good campaign website serves many purposes and does many things. Your campaign’s website serves as the central hub Read More...