Last Day for Early Bird Discount on our How to Win Your Next Election Class

Last Day Alarm

This is a reminder that today (Friday, January 20th) is the last day to receive a special early bird discount when you register for our new class How to Win Your Next Election.  Early bird registration closes at 7 PM tonight. During this class, you’ll learn everything you need to know to win a competitive election, including: How to develop a Read More...

Learn How to Win Your Next Election – Introducing Our Master Class

Election Victory Rally

Today, we’re proud to announce that we are opening up registration for How to Win Your Next Election – our brand new master class on political campaign strategy. The class is offered completely online – so you can learn from the comfort of your own home or office.  If you are running for office this coming year, or know Read More...

Direct Mail Matters for Your Political Campaign – Here’s Why

Political Direct Mail

The most underappreciated communications tactic for the average political campaign is direct mail. Ask your average donor or volunteer (and most candidates, for that matter) and they will tell you plainly: We have to get up on TV.  Now.  With lots of ads.  And stay up.  Forever.  That’s the only way we can win!  The average Read More...

Raising Money from Political Action Committees (PACs)

PAC fundraising check

Smart political campaigns put together a robust fundraising strategy that raises money through diverse revenue streams, including personal asks, events, online fundraising, and more. One advanced strategy that your campaign can use to raise the money you need to win is to spend some time focusing on PACs. “PAC” is an acronym that stands for Read More...

Why Your Political Campaign Needs a Written Fundraising Plan

Political Fundraising Plan

Do you know how much your campaign needs to raise to win your election? Do you know the step-by-step process you will need to use to raise that amount? For far too many campaigns, the answer to both of those questions is, “no.” Many, if not most of the campaigns I have come across (and Read More...

Harnessing the Power of Political Fundraising Networks

Harnessing the Power of Political Fundraising Networks post image

One of the simplest, yet most advanced strategies that you can use to maximize your campaign fundraising is building fundraising networks. It’s simple, because once you understand the concept, you’ll be able to put it in practice almost immediately, even if you are running a small campaign. It’s an advanced strategy, though, because most candidates Read More...

When is the Right Time to Launch Your Political Campaign?

When is the Right Time to Launch Your Political Campaign? post image

One of the first questions I get asked by people who are thinking about running for political office is, "When should I start my campaign?" This is a tricky question.  Generally, the answer is: you should start your campaign early… as early as possible.   As a rule, modern political campaigns are starting earlier and earlier.  Read More...

Why Political Fundraising Matters

Money in Politics

If you’ve been involved in politics for any length of time (or frequently watch political news) then you’ve probably heard the following: There’s too much money in politics Campaign fundraising is dirty and slimy People only give to candidates because they want something in return I have been involved in political fundraising for a long Read More...

Should Your Campaign Bother with Voter Registration Drives?

Voter Here

Many candidates have asked me whether registering new voters during their campaign will help them win. Voter registration drives are very similar to absentee ballot programs in that they may be helpful to your campaign if done the right way...  but focusing on voter registration drives may not be necessary or wise, because of the the Read More...

The 3 Most Important Things You Need to Do to Win Your Election

The Three Political Things

Lots of things go into running a successful political campaign.  You need to build a strong grassroots organization, you have to have a great online presence, and you should develop a good yard sign strategy to get your name in front of the voters. All of those things are important, but if you really want Read More...