The Right Way to Use Your Campaign Website to Help You Win Your Election

The Right Way to Use Your Campaign Website to Help You Win Your Election post image

Your campaign's website probably has lots of purposes.  You may sign up volunteers through your website, post your position papers, advertise your rallies and events, offer information to the press, and accept donations on your website.  A good campaign website serves many purposes and does many things. Your campaign’s website serves as the central hub Read More...

How to Get on the Ballot to Run for Political Office

How to Get on the Ballot to Run for Political Office post image

Want to run for political office?  Most candidates are surprised to learn just how difficult it is to get onto the ballot.  Many first time candidates ask, “Where do I sign up to run?” If only it were that simple... Rules vary from state to state and town to town, but in most places, a Read More...

The “Pay What You Can Afford” Model for Political Campaign Fundraisers

Donation Jar for Campaigns

Guest Post By Phil Van Treuren from Political Campaigning Tips As a campaign manager and a candidate for political office, I’ve put together fundraisers using several different models with varying success. The most traditional political fundraiser -- a ticket-based event -- can raise a substantial amount of funds if you have an established network of Read More...

Running a Successful Absentee Voter Program for Your Campaign

Absentee Ballot

Absentee voters can mean the difference between victory and defeat in close elections.  Is your campaign ready to run a strong absentee ballot program to help you win on Election Day?  In this article, we are presenting a complete absentee voter strategy for your campaign. Before we begin, let's answer some basic questions: What is Read More...

How to Run Successful Phone Banks for Your Political Campaign

Political Phone Banks

Ever since the introduction of cheap, widespread telephone communications in the United States, the telephone has been a key ingredient in political campaign strategy.  New technologies have made campaign telemarketing easier and cheaper than ever. In this article, we'll take a close look at campaign phone banks - including pros and cons for using phone Read More...

Figuring Out How Much to Ask a Donor to Give to Your Political Campaign

Political Fundraising Ask

One of the most common questions candidates ask me regarding fundraising is how to figure out how much they should be asking each of their prospects to donate to the campaign. Candidates will often sit down to make a list of everyone they know, but then be stumped by how much they should be asking Read More...

Should You Use Newspaper, Radio and TV Advertising for Small Political Campaigns?

Political Radio

Newspaper, radio, and TV advertising are true “mass political marketing” mechanisms.  They broadcast your message to a wide audience, and because they do, each costs more than the per-voter cost of targeted direct mail. That being said, radio and TV advertising, at least, can do something that no direct mail letter will ever do: they Read More...

How to Raise More Money at Your Next Political Fundraising Event

Political Fundraising Event

Most political campaigns will hold at least one, if not more, fundraising events over the course of the election season. Far too many campaigns waste precious time and energy hosting events that raise less money than they otherwise could. Here’s how to raise more money at your next political fundraising event: Putting together a great Read More...

What Political Office Should You Run For?

Run for Political Office

Have you been thinking about running for political office?  In the United States, and in many countries around the world, there are countless offices to choose from.  From the municipal and county levels through the state and federal level (and in some places, such as the European Union, even the supra-national or international level) there Read More...

The Political Fundraising Funnel

Political Fundraising Funnel

One of the biggest mistakes first time political candidates make is thinking that once they declare their desire to run for office, they can just pick up the phone and call “the usual suspects” to ask them for money. Likewise, many candidates think that after someone makes a donation, they can deposit the check into Read More...