Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

Getting Ready to Run for Office – 8 Steps to Take Today

One mistake that most political candidates make during their first run for office is waiting too long to get started.  No matter what level office you are running for, or thinking of running for, it is never too soon to get started.  Of course, there are many activities that the candidate can’t perform until the campaign [...]

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Last Minute Political Advice

Tomorrow is Election Day in the U.S., and for many campaigns, the election has already been won or lost – the messages are out, the grassroots are mobilized, the calls have been made, and the voters are ready to go to the polls and cast their ballots. Still, there’s a lot left to be done. [...]

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Overcoming Your Biggest Roadblocks to Running for Office

Lots of people think about running for office.  Lots of people have great ideas about how their local, county, state, or national government should be run.  Lots of people are passionate about certain issues or causes, and want to make a real difference by serving in government.  Sadly, very few who think about running for [...]

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Following Up on Donor Pledges

At one time or another, every campaign has faced the problem of donors who pledge contributions but don’t ever make good on those pledges.  Campaigns count on the money that is pledged to pay for their political activities, and when contributions don’t come in, it can be a real problem.  A truism in fundraising is that [...]

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Political Direct Mail: Strategy and Tactics

Smart and savvy campaigns are using the Internet, e-mail, social media, and other technological tools to get the word out about their campaigns.  They should, because these tactics work.  But many local campaign shave started to ignore another tactic that still works: good old fashioned direct mail.  Ignoring direct mail is a mistake, because it [...]

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The #1 Tip for Republicans Running in Urban Districts

It’s a fact – Republicans don’t do well in urban districts.  Even in Midwest cities or sunbelt locales where the population is generally a little more conservative, GOP candidates still have trouble winning elective office.  Successful candidates like Rudy Guiliani, Bret Schundler, Steven Goldsmith and others prove that Republicans can win in big cities. Many times, [...]

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3 Creative Ways to Place Your Election Yard Signs

Political yard signs provide a cheap and convenient way to raise your candidate’s name ID and show grassroots support.  Most campaigns want to “out sign” their opponents by placing more election yard signs in better locations than the other candidates in the race, yet most campaigns rely on the exact same methods for placing their [...]

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How to Ask for Money for Your Campaign

Personal solicitation is one of the most important methods of fundraising for local campaigns.  This method involves having the candidate and key supporters solicit donations either face-to-face or over the phone in a one on one setting.  Because of the large time commitment it requires, this method is generally reserved for major donors; that is, [...]

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Building Political Coalitions

(This is a long article, but it’s worth it: building great political coalitions has been the secret to many local, state, and national campaigns’ success). Modern campaigns, whether national or local in nature, focus on building coalitions of people who are targeted by the campaign’s message. These coalitions do part of the work of the [...]

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Tips for Local Candidates Preparing for the Next Election Cycle

Guest post by Ben Donahower at Campaign Trail Yard Signs Smart candidates are already taking steps to prepare themselves for the next election cycle.  In addition to making introductions, attending meetings, and understanding the district, candidates can start building an organization that will win in the general election. Candidates can get their campaigns off on [...]

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Beginner’s Guide to Grassroots Campaiging

Today, we present The Beginner’s Guide to Grassroots Campaigning, the third installment in our “Beginner’s Guide” Series.  (If you haven’t already, be sure to check out The Beginner’s Guide to Political Communications and The Beginner’s Guide to Political Fundraising). Working the grassroots is a vital component of any campaign, no matter how large or small.  For [...]

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Great Websites for Political Candidates

When we started Local Victory almost nine years ago, there weren’t a lot of great resources on the Internet (or in print, for that matter, with a few notable exceptions) for people running for political office.  Sure, there were some companies online selling products to candidates, but not much in the way of actionable information, [...]

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