How to Win Your Next Election – A Master Class on Running Winning Campaigns

Election Night

Today, we’re proud to announce that we are opening up registration for How to Win Your Next Election – our 8 week master class on political campaign strategy. The class is offered completely online – so you can learn from the comfort of your own home or office.  If you are running for office this year or next year, or Read More...

How to Run Successful Phone Banks for Your Political Campaign

Political Phone Banks

Ever since the introduction of cheap, widespread telephone communications in the United States, the telephone has been a key ingredient in political campaign strategy.  New technologies have made campaign telemarketing easier and cheaper than ever. In this article, we'll take a close look at campaign phone banks - including pros and cons for using phone Read More...

Figuring Out How Much to Ask a Donor to Give to Your Political Campaign

Political Fundraising Ask

One of the most common questions candidates ask me regarding fundraising is how to figure out how much they should be asking each of their prospects to donate to the campaign. Candidates will often sit down to make a list of everyone they know, but then be stumped by how much they should be asking Read More...

Should You Use Newspaper, Radio and TV Advertising for Small Political Campaigns?

Political Radio

Newspaper, radio, and TV advertising are true “mass political marketing” mechanisms.  They broadcast your message to a wide audience, and because they do, each costs more than the per-voter cost of targeted direct mail. That being said, radio and TV advertising, at least, can do something that no direct mail letter will ever do: they Read More...

How to Raise More Money at Your Next Political Fundraising Event

Political Fundraising Event

Most political campaigns will hold at least one, if not more, fundraising events over the course of the election season. Far too many campaigns waste precious time and energy hosting events that raise less money than they otherwise could. Here’s how to raise more money at your next political fundraising event: Putting together a great Read More...

What Political Office Should You Run For?

Run for Political Office

Have you been thinking about running for political office?  In the United States, and in many countries around the world, there are countless offices to choose from.  From the municipal and county levels through the state and federal level (and in some places, such as the European Union, even the supra-national or international level) there Read More...

The Political Fundraising Funnel

Political Fundraising Funnel

One of the biggest mistakes first time political candidates make is thinking that once they declare their desire to run for office, they can just pick up the phone and call “the usual suspects” to ask them for money. Likewise, many candidates think that after someone makes a donation, they can deposit the check into Read More...

12 Data Points Political Candidates Must Know by Heart

Political Data

Guest Post by Adam H. Berry, Co-Founder & CEO of PoliticalBank.com Running for political office is no small undertaking. In the excitement of launching a campaign, many candidates overlook the basics. This article highlights twelve objective and subjective indicators (or data points) that candidates can use to improve their likelihood of success. I also embedded Read More...

How to Write Great Political Fundraising E-Mails

How to Write Great Political Fundraising E-Mails post image

Lots of political campaigns know the power of online fundraising. That’s why so many campaigns spend so much time focused on driving people to their websites – to get them to click on that big green (or red… or orange…) “Donate Now” button. But, did you know that the real “killer app” for online political Read More...

The 9 Crucial Components of a Successful Political Campaign Plan

Creating a Plan

Growing up, a friend of mine had an uncle who liked to say, “plan the work, then work the plan.”  It got old, but it was good advice.  His saying assumed that without a plan, there couldn’t be any work, and without work, a plan was worthless.  That’s good advice for any big endeavor and Read More...