Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

Standing Up for What You Believe In

Political strategy and tactics are important.  There’s nothing wrong, or dirty, or shameful about knowing how to win an election.  I spent a decade as a professional political consultant and manager, and have spent an even longer amount of time trying to teach people how to win elections through Local Victory.   Knowing how to run [...]

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How to Target Your Campaign Tactics

Targeting is one of those aspects of political campaigns that is part science and part art.  At its most basic form, targeting simply means choosing which voters will be most receptive to your message and using various techniques to reach those voters.  For more information on targeting and how it is done, check out these [...]

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How to Find Volunteers for Your Political Campaign

The backbone of any local campaign is its volunteers. After recruiting a volunteer coordinator, the campaign should set its sights on recruiting capable volunteers — people who are loyal, interested, willing to work hard, and able to successfully perform the tasks they are assigned. Listed below (in no particular order) are the top 8 sources for [...]

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Designing a Phenomenal Candidate Walk Piece

Every campaign, no matter how big or small, needs at least one simple piece of literature that conveys the basic message of the campaign and tells the voters who the candidate is.  This essential piece of literature is often called a “walk piece,” because it is the brochure that the candidate hands out as he or [...]

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Using Incentive Groups to Build Political Momentum

People, especially activists, love to be part of a “special” group, to be “in the know,” and get the chance mingle with other like-minded people.  Setting up incentive groups for your political campaign and encouraging membership will build momentum by motivating activists and packaging your message for easy transfer. What is an incentive group?  An incentive [...]

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How to Manage Political Campaign Volunteers

Volunteers are an integral part of almost every political campaign.  Whether you’re running for the School Board or the Senate, chances are that a good portion of your campaign work will be performed by volunteers. Your volunteers are a great resource for your political campaign, but they also pose additional issues for you: they’re not [...]

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Raising Money From PACs

Soliciting donations from political action committees (PACs) is fundamentally different than raising money from individuals. PAC contributions are harder to get and take more work, especially for the local campaign. PAC managers are political professionals, and demand much more information from the campaign than the average individual donor. It takes hard work, creativity, and persistence, [...]

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The Secrets of Being a Political “Entrepreneur”

As people involved in politics, we all admire those whose political career has risen far and fast.  Whether they are politicians who have risen from city council to governor in a decade, or a political staffer who is named chief of staff after three years on the job, these ambitious go-getters capture our attention and give [...]

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Beginner’s Guide to Political Strategy

Today, we present the next installment of our popular “Beginner’s Guide” series.  (We’ve done guides on fundraising, grassroots politics, communications and political organization).  Our focus today is on developing a winning political strategy. The overall strategy for your campaign is crucial to your success on Election Day.  You can raise a lot of money, or [...]

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The Best Way to Get Politically Involved in College

College campuses present an unparalleled opportunity for you to practice your political campaign skills.  There, you will find anywhere from hundreds to tens of thousands of potential voters virtually ignored by many political campaigns.  This group of voters presents a unique challenge, because they are often apolitical, apathetic, and far away from their home communities.  They [...]

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The #1 Tip for a Successful Fundraising Event

Fundraising events are the backbone of local political campaigns.  Next to personal calls by the candidate, few tactics are able to raise as much money for local candidates as fundraising events.  The key to a successful fundraising event strategy is to have numerous, varied events.  By having events in different geographical locations,  hitting different target [...]

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How to Raise Political Donations Online

We’ve all heard the success stories of online fundraising… John McCain, Howard Dean, Barack Obama, and a few other well known national personalities who have raised millions of dollars through their online efforts.  We’ve also heard the horror stories… campaigns that have foolishly staked the success of their entire fundraising effort on the strength of their [...]

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