Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

How to Get Elected Even if Nobody Knows You

Many first-time candidates face a real conundrum: they aren’t well known, and without tons of money, they won’t get well known.  But without being well known, they can’t raise lots of money, and they themselves aren’t rich.  What’s a candidate to do?  Are there ways to get elected as a first time candidate even if [...]

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How to Campaign Like a Political Pro

Lots of politicians make it look easy… go out, shake some hands, give some speeches, and coast to re-election.  If you want to know how to campaign like a political pro, the first thing you need to understand is that it is never as easy, or as simple, as charismatic old hands like Bill Clinton [...]

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3 Quick Political Tips

Quick Tip #1:  Industry Specific Fundraising Events Often, the first thing that political campaigns think about when planning a fundraising event is the “theme” – whether the event will be a barbeque, a dinner, a cocktail hour, etc.  One of the best ways to make your event a success, however, is to start by thinking about [...]

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Top 5 Local Victory Articles of 2010

It’s hard to believe, but 2010 is coming to a close.  What a year it has been, politically speaking.  Not only in the US, where a major shift occurred in grassroots political activity and the US Congress, but in many nations across the globe, including the UK, which saw Parliament shift control for the first [...]

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8 Ways to Target Your Campaign Tactics

We’ve covered political targeting extensively here on Local Victory.  If you haven’t read Political Targeting: The Beginner’s Guide or How to Target Your Campaign Tactics, take a minute to check them out now. The important thing to take away from those articles is this: modern political campaigns shouldn’t waste valuable time or resources by trying to communicate with [...]

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Starting an E-Mail Newsletter for Your Campaign

Every campaign can and should be using an e-mail newsletter to stay in touch with their supporters.  E-mail is a quick, cheap, and easy way to keep in contact with your voters, and is a great compliment to all of your other campaign activities.   To start an effective e-mail newsletter for your campaign, just follow [...]

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Successful Absentee Voter Drives

The 2000 presidential election brought absentee voting to the forefront of our political conscience. Never before has America collectively held its breath as absentee ballots returned and were counted. The controversies surrounding military and overseas absentee ballots in Florida made candidate and voter alike rethink the process of absentee voting. Often, local campaigns do not organize [...]

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How to Get a Political Job

After Election Day, with a swell of new office holders preparing to take the reins of government at all levels, the post-campaign ritual begins.  Campaign staff, volunteers, party workers, and political types of all stripes send out resumes, feel out contacts, and look for political work.  While the Local Victory Newsletter normally focuses on how to get [...]

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How to Beat an Incumbent

Facing an election against an entrenched incumbent is a daunting prospect.  Depending on their office, incumbents have lots of advantages – name recognition, patronage jobs, taxpayer-funded mailings and increased fundraising ability, just to name a few.  Starting an election as a challenger to one of these incumbents may seem impossible.  Certainly, running for an open seat [...]

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Political Slogans: Creating a Compelling Campaign Slogan

There are three simple communications devices that every campaign needs: a message, issues that support the message, and an effective campaign slogan. In this post, we are going to address the third in that list: how does a campaign create an effective and compelling political slogan? 1. Tie it to Your Message When designing a [...]

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The Elected Official’s Guide to Getting Re-Elected

In most elections, incumbents have enormous advantages over challengers. Not only have they won election in the district before, and thus possess greater name ID, but they also have at their disposal all of the trappings of elected office: free mail to constituents, news coverage, patronage and increased fundraising ability. Despite all of these advantages, though, [...]

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How to Deal with Bad Political Press

Bad press is a fact of life in politics.  No matter how squeaky clean a candidate is, his or her opponent will usually hit the candidate – every candidate – with some perceived past indiscretion, view, statement taken out of context or other item intended to raise the candidate’s negatives.    Bad press can arise [...]

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