Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

Using the Internet in Your Political Campaign

The political Internet has been the subject of much hype and disappointment for local candidates and campaigns.  Often, disappointments arise because candidates and political staff have the wrong expectations for their campaign’s website and e-mail campaigns.  It’s time to set the record straight – the Internet can be a valuable resource for any political campaign, so [...]

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Create Political Momentum by Inventing Something New!

You can’t win a political campaign without momentum.  With momentum, campaigns roll to victory, without it, they linger into   defeat.  It is surprising, then, that so few campaigns have a comprehensive plan to gain momentum, aiming their tools and strategy toward building this indispensable lifeblood of politics.  One very effective way to give your campaign [...]

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How to Use Your Targeting Data

We all know about political targeting.  If you haven’t heard about targeting from your campaign manager, consultant, state party or politically-minded friends, you probably read our recent article Political Targeting – The Beginner’s Guide.  Every campaign can and must use targeting in their election. The most basic form of targeting – the type that every single [...]

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How to Score a Political Upset

It’s great to be the frontrunner in a political campaign.  Media attention, contributions and volunteers flowing in, plans being drawn for your transition team – it’s a good feeling.  Falling behind, on the other hand, becomes a self-fulfilling prophecy: your poll numbers are bad, so the media starts reporting on your imminent demise, which only fuels [...]

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The Best Way to Get Politically Involved in College

College campuses present an unparalleled opportunity for you to practice your political campaign skills.  There, you will find anywhere from hundreds to tens of thousands of potential voters virtually ignored by many political campaigns.  This group of voters presents a unique challenge, because they are often apolitical, apathetic, and far away from their home communities.  They [...]

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The 3 Keys to Winning Any Local Election

Winning an election is hard work.  It takes time, careful planning, and very long hours.  When I tell people that I am a political consultant, many of them tell me, “Oh, I would love to run for school board (or town council, or the local planning commission) but I would never be able to win.”  [...]

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Guide to Using Voter Lists in Your Campaign

Winning campaigns aren’t based on guesswork or hunches… they’re based on cold hard facts.  Over the past five decades, political campaigns have moved from relying on political bosses and educated conjecture to using professional consultants, political targeting, and as much scientific planning as possible.  One of the key pieces of data your campaign will need [...]

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The Right Way to Hold a Voter Registration Drive

For most campaigns, registering new voters is a luxury they can not afford. Voter registration drives are usually best left to nonpartisan civic groups and community organizations. The majority of campaigns can best use their limited resources elsewhere, and only attempt to register new voters when directly asked, such as when a supporter asks the campaign [...]

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The Best Ways to Prepare for a Political Debate

Political debates are exciting and challenging.  In a few rare instances, debates turn the tide of the campaign, tipping the balance towards one candidate or another.  Usually, however, this is not the case.  For most debates in most elections, the debate will not have a drastic effect on the election, but this doesn’t mean that debates [...]

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You Won Your Primary Election Campaign: Now What?

Most candidates running for office spend so much time focused on the campaign that when it is over, they just want to go on a long vacation and take some time to recover.  Campaigns are all-or-nothing affairs and to win, many candidates in tough contests spend 16 hours a day campaigning, 7 days a week, [...]

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How to Deal with Bad Political Press

Bad press is a fact of life in politics.  No matter how squeaky clean a candidate is, his or her opponent will usually hit the candidate – every candidate – with some perceived past indiscretion, view, statement taken out of context or other item intended to raise the candidate’s negatives.    Bad press can arise [...]

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Winning Political Tips: An Interview with Political Author Brent Barksdale

Brent Barksdale is a nationally known political consultant an author who currently serves as the Senior Vice President at Jamestown Associates.  Brent is the author of several books on political strategy and a good friend of Local Victory.  His latest book, Winning Political Tips, hit bookstores last month. Today, we sat down with Brent to [...]

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