Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

How to Plan a Great Lit Drop

Many local candidates are intimidated by direct mail – they think it is expensive, and they wonder about its effectiveness.  While I can tell you that direct mail is effective, I can also tell you that it sometimes can eat away at the campaign’s budget (thought not as much as buying TV time).  One great way […]

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3 Creative Ways to Place Your Election Yard Signs

Political yard signs provide a cheap and convenient way to raise your candidate’s name ID and show grassroots support.  Most campaigns want to “out sign” their opponents by placing more election yard signs in better locations than the other candidates in the race, yet most campaigns rely on the exact same methods for placing their […]

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Overcoming Your Biggest Roadblocks to Running for Office

Lots of people think about running for office.  Lots of people have great ideas about how their local, county, state, or national government should be run.  Lots of people are passionate about certain issues or causes, and want to make a real difference by serving in government.  Sadly, very few who think about running for […]

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5 More Secrets for Winning a Political Campaign

I know, I know… in the Local Victory Archives, you can literally find thousands of secrets for winning a political campaign.  Do we really need to publish five more?  We do… and here’s why: this week, I had an interesting conversation with another political strategist about the toughest things candidates face in winning local elections, […]

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The Best Ways to Prepare for a Political Debate

Political debates are exciting and challenging.  In a few rare instances, debates turn the tide of the campaign, tipping the balance towards one candidate or another.  Usually, however, this is not the case.  For most debates in most elections, the debate will not have a drastic effect on the election, but this doesn’t mean that debates […]

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3 Quick Political Tips

Quick Tip #1:  Industry Specific Fundraising Events Often, the first thing that political campaigns think about when planning a fundraising event is the “theme” – whether the event will be a barbeque, a dinner, a cocktail hour, etc.  One of the best ways to make your event a success, however, is to start by thinking about […]

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Run a Campaign School and Educate Your Team

Volunteers, staff, and supporters are often enthusiastic, but misguided.  The campaign manager him or herself may be a trusted friend and supporter who knows nothing about how to run a campaign.  Ditto for the candidate.  Most campaigns, no matter how large, face a real shortage of the knowledge needed to run a successful campaign. The truth, […]

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How to Win a Multi-Candidate Election

Multi-candidate elections are tricky affairs.  Most often they are seen in primary elections (but sometimes in general elections too, when there are strong third party contenders, in non-partisan elections, or in states like Louisiana that have run-off systems), multi-candidate campaigns are those elections where there are more than  two candidates in the running… that is, […]

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Does Your Campaign Have Effective Get Out the Vote Literature?

Literature is an integral part of your get out the vote (GOTV) campaign.  There are any number of ways that you can incorporate literature into your get out the vote efforts.  Your campaign may decide to do a targeted mailing, organize a literature drop, or go door-to-door leaving palm cards and doorknob hangers reminding people to vote […]

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How to Run a Great Door to Door Campaign

In local campaigns, often one of the most cost-effective and beneficial activities is door-to-door campaigning. While national and even statewide campaigns tend to shun door-to-door as a way to reach voters and will use it only sparingly as a way to generate media attention, candidates for local and county office can set up effective door-to-door programs […]

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Creating a Winning Political Image

Most local campaigns have small budgets. Money for major TV or radio “buys” to create their campaign image is simply in short supply.  Instead, these campaigns rely on direct mail, direct voter interaction and campaign events to draw support for the candidate. There are still ways, however, that local campaigns can create a campaign image […]

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How to Score a Political Upset

It’s great to be the frontrunner in a political campaign.  Media attention, contributions and volunteers flowing in, plans being drawn for your transition team – it’s a good feeling.  Falling behind, on the other hand, becomes a self-fulfilling prophecy: your poll numbers are bad, so the media starts reporting on your imminent demise, which only fuels […]

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