Fundraising is hard work, but it has to be done.  Getting your message out, hiring staff, training volunteers… it all costs money.  Fundraising is the lifeline of your campaign, providing the resources you need to do everything you have to do to win.  Because fundraising is so hard, it’s a tragedy when campaigns leave money on the table – and they often do.  From asking for too little to spending too much on events...  [Full Article]
 

In local campaigns, often one of the most cost-effective and beneficial
activities is door-to-door campaigning. While national and even statewide
campaigns tend to shun door-to-door as a way to reach voters and will
use it only sparingly as a way to generate media attention, candidates
for local and county office can set up effective door-to-door programs
that reach most, if not all of the campaign's targeted...   [Full Article]

Five Great Tips for Recruiting Volunteers for Your Campaign

Getting volunteers for your local political campaign is hard.  People are busy.  They have PTA meetings, soccer games, and family functions, not to mention jobs to go to and homework to help with.  Today, even more than ten or twenty years ago, people often don’t have time to volunteer on political campaigns.  Even when you find someone who wants to...   [Full Article]

Why Your Campaign Needs a Fundraising Plan

Running a successful fundraising operation is like running a successful business; both require detailed planning in order to succeed.  Without a detailed fundraising plan in place, your campaign is doomed to mediocre financial success, at best, and dismal financial return, at worst.  Of course, many campaigns ask the question...   [Full Article]

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Winning Elections at the Grassroots

The Big Mo - How to Win Campaigns by Building Momentum