Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

Exploding Common Myths about Raising Political Money

Most political candidates don’t like raising money.  While we’ve talked on Local Victory before about why raising money for a campaign is not slimy, smarmy or evil, the fact is that many candidates and operatives still don’t like to do it.  For many of these folks, the reason is that they are holding on to [...]

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Create Political Momentum by Inventing Something New!

You can’t win a political campaign without momentum.  With momentum, campaigns roll to victory, without it, they linger into   defeat.  It is surprising, then, that so few campaigns have a comprehensive plan to gain momentum, aiming their tools and strategy toward building this indispensable lifeblood of politics.  One very effective way to give your campaign [...]

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Finding the Money to Start Your Political Campaign

If you’re running or thinking of running for office, there are bound to be lots of questions running through your head.  One question, though, is probably at the forefront.  First time candidates and political pros alike start each election cycle with the same query: where will I find the money I need to win this election? [...]

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The 5 Best Ways to Raise More Money for Your Campaign

Fundraising is hard work, but it has to be done.  Getting your message out, hiring staff, training volunteers… it all costs money.  Fundraising is the lifeline of your campaign, providing the resources you need to do everything you have to do to win.  Because fundraising is so hard, it’s a tragedy when campaigns leave money [...]

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How NOT to Win Election Campaigns

I spend a lot of time teaching candidates how to win campaigns. Today, I thought it might be fun to tell you how NOT to win elections. So without further ado, here are the top 5 ways NOT to win election campaigns: 1. Throw Targeting Out the Window You know all about targeting? Well forget [...]

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Political Fundraising 101

No one in politics likes fundraising.  Candidates would rather be shaking hands and giving policy speeches, and campaign managers would rather design messages, target grassroots efforts and buy TV spots than worry about how much that event tomorrow is going to raise or what numbers the campaign will show on the next finance report. While [...]

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Using Social Media in Your Campaign

Ten years ago, the hottest thing in political campaigns was the Internet.  Political consultants and candidates touted the promise of the Internet and e-mail in changing the face of campaigns.  As with most innovations, proponents of web-based campaigning oversold the medium, suggesting that, within a year or two, campaigns would raise most of their money, [...]

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4 Tips for Getting Your Political Campaign off the Ground

Now that this year’s Election Day is behind us, most people who are serious about running for office next year, or the year after, have already started thinking about their coming campaigns.  As we’ve said before on Local Victory, the next campaign begins the day after Election Day.  Whether you’re running for an open seat, [...]

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Top 7 First-Time Candidate Mistakes

Running for office is hard.  Politics is a world unto itself, and many first-time candidates find it hard to navigate the tricky waters of a political campaign.  Of course, every successful politician was once a first-time candidate, and many of them made rookie mistakes and survived to tell the tale.  Mistakes are a part of the [...]

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Starting an E-Mail Newsletter for Your Campaign

Every campaign can and should be using an e-mail newsletter to stay in touch with their supporters.  E-mail is a quick, cheap, and easy way to keep in contact with your voters, and is a great compliment to all of your other campaign activities.   To start an effective e-mail newsletter for your campaign, just follow [...]

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Why YOU Should Run for Office

You should run for office.  Have you thought about it?  Have you spent time thinking over the issues that you would run on, what your slogan would be, where the money would come from? You SHOULD run for office.  Not your boss… not your spouse… not your best friend who always talks about politics.  YOU. [...]

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8 Ways to Target Your Campaign Tactics

We’ve covered political targeting extensively here on Local Victory.  If you haven’t read Political Targeting: The Beginner’s Guide or How to Target Your Campaign Tactics, take a minute to check them out now. The important thing to take away from those articles is this: modern political campaigns shouldn’t waste valuable time or resources by trying to communicate with [...]

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