Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

The Negative Campaigning Debate

People have lots of different opinions on “negative campaigning.”  Some say never use it, some say always use it… and some are in between.  Every year around election time, there are huge debates on cable news shows and in the editorial pages about “going negative,” and the repercussions of modern political combat. Today, I’d like [...]

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Why Some Campaign Slogans Fail

Political campaign slogans are a tricky business — the right slogan can boost your name recognition, highlight your issues, and stay stuck in people’s heads for years to come.  The wrong slogan, on the other hand, can not only be forgettable, it could sink your campaign by sending the wrong (or even unintended) messages. Because [...]

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How to Find Volunteers for Your Political Campaign

The backbone of any local campaign is its volunteers. After recruiting a volunteer coordinator, the campaign should set its sights on recruiting capable volunteers — people who are loyal, interested, willing to work hard, and able to successfully perform the tasks they are assigned. Listed below (in no particular order) are the top 8 sources for [...]

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How to Prepare for a Political Speech

As long as man has engaged in politics, he has been confronted with the task of delivering political speeches.  While we don’t know what that first political speech sounded like, we do know that some of history’s greatest leaders, from Julius Caesar, to Charlemagne, to Abraham Lincoln, have been renowned for their ability to stir a [...]

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Why Your Campaign HAS to go Door to Door

Door to door campaigning is an essential part of every political campaign.  Local campaigns realize the value of door-to-door efforts, and because they have limited funds incorporate this type of activity into their campaign plan.  Larger campaign sometimes fail to realize the power of door to door campaigning, and often include it only as an afterthought [...]

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Advanced Political Fundraising: How to Make an Ask

(This is the 2nd part of a 2 part series on political fundraising.  Part 1 is available here: Political Fundraising 101) For many candidates, asking friends, colleagues, or supporters to make a donation is scary and unappealing.  But political fundraising need not be frightening.  Making an ask can even be (gulp!) a pleasant and enjoyable [...]

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How to Beat an Incumbent

Facing an election against an entrenched incumbent is a daunting prospect.  Depending on their office, incumbents have lots of advantages – name recognition, patronage jobs, taxpayer-funded mailings and increased fundraising ability, just to name a few.  Starting an election as a challenger to one of these incumbents may seem impossible.  Certainly, running for an open seat [...]

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Raising Money From PACs

Soliciting donations from political action committees (PACs) is fundamentally different than raising money from individuals. PAC contributions are harder to get and take more work, especially for the local campaign. PAC managers are political professionals, and demand much more information from the campaign than the average individual donor. It takes hard work, creativity, and persistence, [...]

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Political Robocalls: Do’s and Don’ts

Love ‘em or hate ‘em, political robocalls are a fact of life in modern political campaigns.  While campaigns are figuring out how to use social media in politics and starting e-mail newsletters for their campaigns, they are still using tried and true campaign tactics, including direct mail, door-to-door campaigning, and yes: political robocalls. Everyone knows [...]

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How to Manage Political Campaign Volunteers

Volunteers are an integral part of almost every political campaign.  Whether you’re running for the School Board or the Senate, chances are that a good portion of your campaign work will be performed by volunteers. Your volunteers are a great resource for your political campaign, but they also pose additional issues for you: they’re not [...]

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Thinking Big in Politics

The world is full of people who think small.  People who play it safe.  People who just get by.   These good, honest, often hard-working folks inhabit every industry, and populate every strata of society. There are janitors who think small. There are middle managers who think small. There are CEOs who think small. In fact, [...]

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Running for Office in a College Town

This article authored exclusively for Local Victory by Zach Friend* You moved to the town because of the wealth of coffee shops, bookstores and music clubs. You have even been known to stop by the pizza house downtown for a slice after a late night movie.  However, for all of the benefits of living in [...]

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