How to Find Good Political Volunteer Opportunities

Political Campaign Buttons

I frequently get asked how people can find great political volunteer opportunities.  Often, the people asking the question are interested in getting involved in politics as a candidate, committeeperson, or campaign staffer down the line, and want to get some experience to help them make connections and get ahead. There are lots of different ways Read More...

5 Ways to Supercharge Your Political Fundraising Events

5 Ways to Supercharge Your Political Fundraising Events post image

Every political campaign needs to raise money to win.  Fundraising provides the money you need to spread your campaign message, raise your candidate’s name ID, and get out the vote on Election Day.  While there are many different ways to raise money for your campaign, events are a staple of campaign fundraising for a very Read More...

The Quick Guide to Successful Political Campaign Websites

Political Campaign Websites

Your political campaign website is one of the focal points of your campaign’s communication efforts.  While most modern campaigns communicate with voters in a number of ways (including direct mail, advertising, social media, and more…), your website provides a cheap and easy way for people to learn more about your candidate and get involved with Read More...

Getting Smart with Your Political Campaign Signs

Political Campaign Signs

Yard signs are one of the most common features of modern political campaigns.  Yet many candidates (even those for national office) miss the mark when it comes to designing and placing campaign signs for maximum effectiveness.  Today, I’d like to go over 3 tips for designing your campaign’s yard signs, and 3 tips for placing Read More...

3 Tips for Successfully Using Volunteers in Your Campaign

Political Volunteers

Volunteers are an essential part of most political campaigns.  Yet far too many candidates get disappointed and frustrated with their volunteers, feeling as if much of the work that was promised by supporters never gets done.  This is unfortunate because, when utilized correctly, your volunteers can provide amazing benefits for your campaign. The first step Read More...

5 Ways to Build a Grassroots Fundraising Network for Your Campaign

Grassroots Fundraising Network

One of the best ways to raise the money you need to win a political campaign is to build a fundraising network.  A fundraising network is a group of supporters who are committed to helping your campaign raise funds.  These supporters hold events, ask friends and colleagues to donate, and introduce the candidate to people Read More...

Direct Mail Matters for Your Political Campaign – Here’s Why

Political Direct Mail

The most underappreciated communications tactic for the average political campaign is direct mail. Ask your average donor or volunteer (and most candidates, for that matter) and they will tell you plainly: We have to get up on TV.  Now.  With lots of ads.  And stay up.  Forever.  That’s the only way we can win!  The average Read More...

Raising Money from Political Action Committees (PACs)

PAC fundraising check

Smart political campaigns put together a robust fundraising strategy that raises money through diverse revenue streams, including personal asks, events, online fundraising, and more. One advanced strategy that your campaign can use to raise the money you need to win is to spend some time focusing on PACs. “PAC” is an acronym that stands for Read More...

Why Your Political Campaign Needs a Written Fundraising Plan

Political Fundraising Plan

Do you know how much your campaign needs to raise to win your election? Do you know the step-by-step process you will need to use to raise that amount? For far too many campaigns, the answer to both of those questions is, “no.” Many, if not most of the campaigns I have come across (and Read More...

Harnessing the Power of Political Fundraising Networks

Harnessing the Power of Political Fundraising Networks post image

One of the simplest, yet most advanced strategies that you can use to maximize your campaign fundraising is building fundraising networks. It’s simple, because once you understand the concept, you’ll be able to put it in practice almost immediately, even if you are running a small campaign. It’s an advanced strategy, though, because most candidates Read More...