Welcome to Local Victory! We have hundreds of articles and tips on how to win elections. Be sure to check out our Archives to see a complete list!

The Negative Campaigning Debate

People have lots of different opinions on “negative campaigning.”  Some say never use it, some say always use it… and some are in between.  Every year around election time, there are huge debates on cable news shows and in the editorial pages about “going negative,” and the repercussions of modern political combat. Today, I’d like [...]

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The Secrets of Being a Political “Entrepreneur”

As people involved in politics, we all admire those whose political career has risen far and fast.  Whether they are politicians who have risen from city council to governor in a decade, or a political staffer who is named chief of staff after three years on the job, these ambitious go-getters capture our attention and give [...]

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How to Score a Political Upset

It’s great to be the frontrunner in a political campaign.  Media attention, contributions and volunteers flowing in, plans being drawn for your transition team – it’s a good feeling.  Falling behind, on the other hand, becomes a self-fulfilling prophecy: your poll numbers are bad, so the media starts reporting on your imminent demise, which only fuels [...]

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How to Keep Your Political Campaign Organized

Good organization is not only desirable for a political campaign, it is essential.  No matter what size campaign you are involved in, time and money are limited, and without good organization your staff and volunteers will burn out, crucial items will fall through the cracks, and momentum will falter. Smaller campaigns, in particular, have a difficult [...]

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How to Find Volunteers for Your Political Campaign

The backbone of any local campaign is its volunteers. After recruiting a volunteer coordinator, the campaign should set its sights on recruiting capable volunteers — people who are loyal, interested, willing to work hard, and able to successfully perform the tasks they are assigned. Listed below (in no particular order) are the top 8 sources for [...]

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Guide to Using Voter Lists in Your Campaign

Winning campaigns aren’t based on guesswork or hunches… they’re based on cold hard facts.  Over the past five decades, political campaigns have moved from relying on political bosses and educated conjecture to using professional consultants, political targeting, and as much scientific planning as possible.  One of the key pieces of data your campaign will need [...]

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Beginner’s Guide to Political Strategy

Today, we present the next installment of our popular “Beginner’s Guide” series.  (We’ve done guides on fundraising, grassroots politics, communications and political organization).  Our focus today is on developing a winning political strategy. The overall strategy for your campaign is crucial to your success on Election Day.  You can raise a lot of money, or [...]

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Winning a Run-Off Election

With fifty states, thousands of counties and hundreds of thousands of municipalities, each with their own laws and regulations, it’s no wonder that election rules vary widely across the United States (not to mention across the globe). One unique challenge faced annually by many candidates is the dreaded run-off election.  Some states and cities have [...]

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How to Campaign Like a Political Pro

Lots of politicians make it look easy… go out, shake some hands, give some speeches, and coast to re-election.  If you want to know how to campaign like a political pro, the first thing you need to understand is that it is never as easy, or as simple, as charismatic old hands like Bill Clinton [...]

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Political Targeting – The Beginner’s Guide

It used to be that after candidates announced, they hit the streets, shaking as many hands and kissing as many babies as they could between the time they entered the race and election day. The rationale for this type of campaign was simple: the more people you contact, the more people will vote for you. The [...]

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Does Your Campaign Have Effective Get Out the Vote Literature?

Literature is an integral part of your get out the vote (GOTV) campaign.  There are any number of ways that you can incorporate literature into your get out the vote efforts.  Your campaign may decide to do a targeted mailing, organize a literature drop, or go door-to-door leaving palm cards and doorknob hangers reminding people to vote [...]

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How to Run a Great Door to Door Campaign

In local campaigns, often one of the most cost-effective and beneficial activities is door-to-door campaigning. While national and even statewide campaigns tend to shun door-to-door as a way to reach voters and will use it only sparingly as a way to generate media attention, candidates for local and county office can set up effective door-to-door programs [...]

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